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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Apr252017

Thinking Green: Outdoor Recreation Sector Generates $887B Spend, 7.6M Jobs

By Barry Janoff

April 25, 2017: With LA 2024 working hard to bring the Summer Games to the U.S. in seven years, and with the future of the environment being put in dire straits by decisions being made by the current administration, there might be more emphasis on maintaining and supporting the great outdoors in the U.S. than ever.

Calling it a "sector woven deep into the fabric of local communities nationwide," the outdoor recreation category generates $887 billion in consumer spending annually and sustains 7.6 million jobs in America.

In addition, the sector creates $65.3 billion in federal tax revenue and $59.2 billion in state and local tax revenue annually, according to the just released 2017 Outdoor Recreation Economy Report from the Outdoor Industry Assn., Boulder, Col.

According to OIA, outdoor recreation covers such areas as hiking, fishing, mountain climbing,  surfing, camping, canoeing, hunting, skateboarding, horseback riding, running (three-plus miles), mountaineering, scuba diving, sailing, off-road motorcycling and motorbiking, biking, rock or ice climbing, skiing, kayaking, rafting, boating and wildlife viewing.

In the U.S., 48.6% of the population ages six+ participated in at least one outdoor recreational activity in 2016. That equates to 144 million participants who went on a total of 11 billion outdoor outings, according to OIA.

From 2015 to 2016, overall outdoor participation added 1.6 million participants.

Outdoor recreation on forest service lands alone "contributes more than $13 billion to the national economy and supports more than 205,000 jobs annually."

The outdoor categories that generate the most spend are trail sports, camping and water sports.

Each year, people in America spend more than $25 billion on trail sports gear, accessories and vehicles, and another $176 billion on travel related to those activities, topping $201 billion, according to OIA.

Camping generates more than $31 billion on gear, accessories and vehicles and $136 billion in related travel, nearly $167 billion total.

Water sports takes in $29 billion in gear, accessories and vehicles and $111 billion in related travel, hitting $140 billion.

The Top Ten also includes wheel sports ($97 billion total), snow sports ($73 billion), motorcycling ($64 billion), off-roading ($52 billion), fishing ($36 billion), wildlife watching ($30 billion) and hunting ($27 billion).

Broken down geographically, South Atlantic states generate $179.1 billion on outdoor recreation, Pacific states $149.6 billion, East North Central $110.3 billion, Mountain $104.5 billion, Middle Atlantic states $89.8 billion, West South Central $85.2 billion, West North Central $60.4 billion, East South Central $56.4 billion and New England $51.5 billion.

Earlier this year, OIA launched a multi-media marketing effort, "Together We Are A Force," which illustrates the "strength in numbers the outdoor industry possesses when it comes to tackling important issues such as climate change, trade policy and the health and wellness benefits of getting kids outside."

"From the smallest rural towns to the most densely populated cities, outdoor recreation makes America stronger," Amy Roberts, OIA executive director, said in a statement. "This report makes clear that the outdoor recreation economy is not only thriving, but a powerful economic force that embodies the American spirit.

"Public lands and waters are the foundation of this powerful economic force. By investing in and protecting America's public lands and waters, we invest in our future and the continued well-being of America. Together, we can thrive outside," said Roberts.

"From the smallest rural towns to the most densely populated cities, outdoor recreation makes America stronger."

According to OIA, the $887 billion outdoor recreation economy is a "mandate if we are to turn America’s natural resources over too the next generations increased, not impaired, in value."

OIA is emploring policymakers to:

1. Protect America’s lands and waters, the assets that are the foundation of the outdoor recreation economy.

2. Invest in local and federal recreation infrastructure and programs to ensure all Americans have access to public lands and waters.

3. Promote outdoor recreation as part of community and public health policy and programming.

The report was made possible with the "generous support" of REI, Patagonia, The North Face, W.L. Gore, People for Bikes, The Teddy Roosevelt Conservation Partnership and The Outdoor Foundation.

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