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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr252017

Thinking Green: Outdoor Recreation Sector Generates $887B Spend, 7.6M Jobs

By Barry Janoff

April 25, 2017: With LA 2024 working hard to bring the Summer Games to the U.S. in seven years, and with the future of the environment being put in dire straits by decisions being made by the current administration, there might be more emphasis on maintaining and supporting the great outdoors in the U.S. than ever.

Calling it a "sector woven deep into the fabric of local communities nationwide," the outdoor recreation category generates $887 billion in consumer spending annually and sustains 7.6 million jobs in America.

In addition, the sector creates $65.3 billion in federal tax revenue and $59.2 billion in state and local tax revenue annually, according to the just released 2017 Outdoor Recreation Economy Report from the Outdoor Industry Assn., Boulder, Col.

According to OIA, outdoor recreation covers such areas as hiking, fishing, mountain climbing,  surfing, camping, canoeing, hunting, skateboarding, horseback riding, running (three-plus miles), mountaineering, scuba diving, sailing, off-road motorcycling and motorbiking, biking, rock or ice climbing, skiing, kayaking, rafting, boating and wildlife viewing.

In the U.S., 48.6% of the population ages six+ participated in at least one outdoor recreational activity in 2016. That equates to 144 million participants who went on a total of 11 billion outdoor outings, according to OIA.

From 2015 to 2016, overall outdoor participation added 1.6 million participants.

Outdoor recreation on forest service lands alone "contributes more than $13 billion to the national economy and supports more than 205,000 jobs annually."

The outdoor categories that generate the most spend are trail sports, camping and water sports.

Each year, people in America spend more than $25 billion on trail sports gear, accessories and vehicles, and another $176 billion on travel related to those activities, topping $201 billion, according to OIA.

Camping generates more than $31 billion on gear, accessories and vehicles and $136 billion in related travel, nearly $167 billion total.

Water sports takes in $29 billion in gear, accessories and vehicles and $111 billion in related travel, hitting $140 billion.

The Top Ten also includes wheel sports ($97 billion total), snow sports ($73 billion), motorcycling ($64 billion), off-roading ($52 billion), fishing ($36 billion), wildlife watching ($30 billion) and hunting ($27 billion).

Broken down geographically, South Atlantic states generate $179.1 billion on outdoor recreation, Pacific states $149.6 billion, East North Central $110.3 billion, Mountain $104.5 billion, Middle Atlantic states $89.8 billion, West South Central $85.2 billion, West North Central $60.4 billion, East South Central $56.4 billion and New England $51.5 billion.

Earlier this year, OIA launched a multi-media marketing effort, "Together We Are A Force," which illustrates the "strength in numbers the outdoor industry possesses when it comes to tackling important issues such as climate change, trade policy and the health and wellness benefits of getting kids outside."

"From the smallest rural towns to the most densely populated cities, outdoor recreation makes America stronger," Amy Roberts, OIA executive director, said in a statement. "This report makes clear that the outdoor recreation economy is not only thriving, but a powerful economic force that embodies the American spirit.

"Public lands and waters are the foundation of this powerful economic force. By investing in and protecting America's public lands and waters, we invest in our future and the continued well-being of America. Together, we can thrive outside," said Roberts.

"From the smallest rural towns to the most densely populated cities, outdoor recreation makes America stronger."

According to OIA, the $887 billion outdoor recreation economy is a "mandate if we are to turn America’s natural resources over too the next generations increased, not impaired, in value."

OIA is emploring policymakers to:

1. Protect America’s lands and waters, the assets that are the foundation of the outdoor recreation economy.

2. Invest in local and federal recreation infrastructure and programs to ensure all Americans have access to public lands and waters.

3. Promote outdoor recreation as part of community and public health policy and programming.

The report was made possible with the "generous support" of REI, Patagonia, The North Face, W.L. Gore, People for Bikes, The Teddy Roosevelt Conservation Partnership and The Outdoor Foundation.

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