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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep072009

Melanie Oudin's M.O.: Play Hard, Win Matches, Score Deals

September 8, 2009: At the U.S. Open, Melanie Oudin's modus operandi has been to take down top-ranked players. Next, her marketing operandi will be to sign top endorsement deals.

She came into the U.S. Open off a strong showing at Wimbledon, but still with less than $1 million in endorsements via adidas and Wilson. Now, the young woman who turns 18 on Sept. 23 has been turning the tennis world on its side. She came in ranked No. 70 in the world, but will move up in the rankings and marketing deals - into the $5 million-plus range - after wins against No. 4 Elena Dementieva, who won the gold medal at the 2008 Beijing Olympics; No. 29 Maria Sharapova, who won the Open in 2006; and 13th-seeded Nadia Petrova to reach the U.S. Open quarterfinals. This past June, she defeated former No. 1 Jelena Jankovic to reach the fourth round at Wimbledon (where she lost to Agnieszka Radwanska of Poland, the 11th seed).

Both of her current deals are up for renewal, and Nike has to be waving mucho dinero at her and her agent, Sam Duvall from marketing agency Blue Entertainment Sports Television, Washington, D.C. Not that adidas will give up without a financial fight to make her their hot U.S. female tennis star to take on Serena Williams (and Sharapova) at Nike; Fila, which outfits Kim Clijsters, might also make a play. At the Open, Oudin's been wearing adidas Barricade V's, which she customized herself in pink and yellow, complete with the word "Believe" on them.

Oudin will have the opportunity to expand her marketing deals into such high-profile areas as beauty, fashion, telecom, electronic equipment, sports drinks (Gatorade versus Vitaminwater?) and healthy oriented foods. Oudin already opts to wear a pink Timex Ironman Sleek 50-Lap watch during her matches but does not have a deal with the company. She won't quite be in the $10-million plus range of Venus and Serena Williams and Sharapova, but certainly her age and proven abilities at Wimbledon and the U.S. Open will put her on the cusp of those peers.

Sam Duvall"I think Melanie will have no problem endorsing a lot of different products," Duvall told the press. " She's like the girl next door." He said he's been getting a lot of calls, being only mildly specific. “All the apparel manufacturers and racket manufacturers want the next best American.”

Up next, No. 9 Caroline Wozniacki on Sept. 9, who, like Oudin, wears adidas and is represented by BEST.

 

Players, Marketers Fashion Deals At U.S. Open

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