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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep072009

Melanie Oudin's M.O.: Play Hard, Win Matches, Score Deals

September 8, 2009: At the U.S. Open, Melanie Oudin's modus operandi has been to take down top-ranked players. Next, her marketing operandi will be to sign top endorsement deals.

She came into the U.S. Open off a strong showing at Wimbledon, but still with less than $1 million in endorsements via adidas and Wilson. Now, the young woman who turns 18 on Sept. 23 has been turning the tennis world on its side. She came in ranked No. 70 in the world, but will move up in the rankings and marketing deals - into the $5 million-plus range - after wins against No. 4 Elena Dementieva, who won the gold medal at the 2008 Beijing Olympics; No. 29 Maria Sharapova, who won the Open in 2006; and 13th-seeded Nadia Petrova to reach the U.S. Open quarterfinals. This past June, she defeated former No. 1 Jelena Jankovic to reach the fourth round at Wimbledon (where she lost to Agnieszka Radwanska of Poland, the 11th seed).

Both of her current deals are up for renewal, and Nike has to be waving mucho dinero at her and her agent, Sam Duvall from marketing agency Blue Entertainment Sports Television, Washington, D.C. Not that adidas will give up without a financial fight to make her their hot U.S. female tennis star to take on Serena Williams (and Sharapova) at Nike; Fila, which outfits Kim Clijsters, might also make a play. At the Open, Oudin's been wearing adidas Barricade V's, which she customized herself in pink and yellow, complete with the word "Believe" on them.

Oudin will have the opportunity to expand her marketing deals into such high-profile areas as beauty, fashion, telecom, electronic equipment, sports drinks (Gatorade versus Vitaminwater?) and healthy oriented foods. Oudin already opts to wear a pink Timex Ironman Sleek 50-Lap watch during her matches but does not have a deal with the company. She won't quite be in the $10-million plus range of Venus and Serena Williams and Sharapova, but certainly her age and proven abilities at Wimbledon and the U.S. Open will put her on the cusp of those peers.

Sam Duvall"I think Melanie will have no problem endorsing a lot of different products," Duvall told the press. " She's like the girl next door." He said he's been getting a lot of calls, being only mildly specific. “All the apparel manufacturers and racket manufacturers want the next best American.”

Up next, No. 9 Caroline Wozniacki on Sept. 9, who, like Oudin, wears adidas and is represented by BEST.

 

Players, Marketers Fashion Deals At U.S. Open

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