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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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CFB Title Games '21-24
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Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct102013

Snack Giant Mondelez (Oreos, Chips Ahoy!) Taking Healthy Bite Out Of Soccer Marketing

By Barry Janoff

October 10, 2013: If you start to see more Oreos, Chips Ahoy!, Ritz, Wheat Thins and Trident along the sidelines of soccer games next season, you'll have Mondelez to thank.

Snacking and gum giant Mondelez International, whose top brands also include Mallomars, Dentyne, Honey Maid, Tang, Cheese Nips and Sour Patch Kids, is bringing its roster to soccer via a bevy of deals.

The key players include the U.S. Soccer Federation, soccer stars Clint Dempsey and Alex Morgan and Club Deportivo Guadalajara (Chivas), one of the most popular clubs in Mexico, when the team plays in the U.S.

Mondelez said this would be the company's largest multi-brand program to date. it comes just over a year after Kraft Foods Inc. became Mondel─ôz International, Inc. after spinning-off its North American grocery business

Financial terms of the multi-year deals were not released.

Mondelez said that in 2014 "a fully integrated marketing campaign [would launch] to help kick up the growing passion for soccer in North America heading into the most anticipated stretch in the sport's history."

Among other major events, the FIFA World Cup will be held in 2014 in Brazil — also site of the 2016 Summer Olympics — and the FIFA Women's World Cup will be played in Canada in 2015.

The deals naming the company's products as the official snacks of U.S. Soccer and Club Deportivo Guadalajara  includes the cookie, candy, cracker and gum categories and are "inclusive of a series of globally-recognized brands operated by Mondelez International."

Mondelez said that support would feature "all forms of media, retail, shopper marketing, consumer promotions, grassroots, PR and social media," with a major push toward Hispanic consumers.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer." — Stephen Chriss, Mondelez International

The pact also includes rights to align with coaches, legends of the game and the U.S. Soccer Development Academy."

Other USSF marketing partners include Allstate, AT&T, Anheuser-Busch (Budweiser), Chevy, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi and Visa.

Alliances with Dempsey, Morgan and Omar Gonzalez of Major League Soccer's Los Angeles Galaxy will encompass multi-media marketing, consumer outreach and on-site experiential activations.

Dempsey is a member of the U.S. National Team and MLS Seattle Sounders; Morgan is a member of the U.S. Women's National Team and Portland Thorns of the National Women's Soccer League.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer," Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondelez International, said in a statement. "We're so excited to have the opportunity to partner with these great athletes and organizations just as U.S. love for the sport is about to reach a fever pitch."

According to Sunil Gulati, president of USSF,  "We are looking forward to our new partnership with Mondelez as the official snacks of U.S. Soccer. With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."

In addition to the previously mentioned brands, Mondelez International's roster includes Newtons, Stride, Cadbury, Chiclets, Halls, Nilla and Certs.
 
The deals were negotiated by CAA Sports Consulting (on behalf of Mondelez International) and Soccer United Marketing, the marketing and licensing division of Major League Soccer.

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