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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct102013

Snack Giant Mondelez (Oreos, Chips Ahoy!) Taking Healthy Bite Out Of Soccer Marketing

By Barry Janoff

October 10, 2013: If you start to see more Oreos, Chips Ahoy!, Ritz, Wheat Thins and Trident along the sidelines of soccer games next season, you'll have Mondelez to thank.

Snacking and gum giant Mondelez International, whose top brands also include Mallomars, Dentyne, Honey Maid, Tang, Cheese Nips and Sour Patch Kids, is bringing its roster to soccer via a bevy of deals.

The key players include the U.S. Soccer Federation, soccer stars Clint Dempsey and Alex Morgan and Club Deportivo Guadalajara (Chivas), one of the most popular clubs in Mexico, when the team plays in the U.S.

Mondelez said this would be the company's largest multi-brand program to date. it comes just over a year after Kraft Foods Inc. became Mondel─ôz International, Inc. after spinning-off its North American grocery business

Financial terms of the multi-year deals were not released.

Mondelez said that in 2014 "a fully integrated marketing campaign [would launch] to help kick up the growing passion for soccer in North America heading into the most anticipated stretch in the sport's history."

Among other major events, the FIFA World Cup will be held in 2014 in Brazil — also site of the 2016 Summer Olympics — and the FIFA Women's World Cup will be played in Canada in 2015.

The deals naming the company's products as the official snacks of U.S. Soccer and Club Deportivo Guadalajara  includes the cookie, candy, cracker and gum categories and are "inclusive of a series of globally-recognized brands operated by Mondelez International."

Mondelez said that support would feature "all forms of media, retail, shopper marketing, consumer promotions, grassroots, PR and social media," with a major push toward Hispanic consumers.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer." — Stephen Chriss, Mondelez International

The pact also includes rights to align with coaches, legends of the game and the U.S. Soccer Development Academy."

Other USSF marketing partners include Allstate, AT&T, Anheuser-Busch (Budweiser), Chevy, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi and Visa.

Alliances with Dempsey, Morgan and Omar Gonzalez of Major League Soccer's Los Angeles Galaxy will encompass multi-media marketing, consumer outreach and on-site experiential activations.

Dempsey is a member of the U.S. National Team and MLS Seattle Sounders; Morgan is a member of the U.S. Women's National Team and Portland Thorns of the National Women's Soccer League.

"This is so much more than a business deal — it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer," Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondelez International, said in a statement. "We're so excited to have the opportunity to partner with these great athletes and organizations just as U.S. love for the sport is about to reach a fever pitch."

According to Sunil Gulati, president of USSF,  "We are looking forward to our new partnership with Mondelez as the official snacks of U.S. Soccer. With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."

In addition to the previously mentioned brands, Mondelez International's roster includes Newtons, Stride, Cadbury, Chiclets, Halls, Nilla and Certs.
 
The deals were negotiated by CAA Sports Consulting (on behalf of Mondelez International) and Soccer United Marketing, the marketing and licensing division of Major League Soccer.

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