Top
PAGE ONE
AGENCIES/MEDIA/STATS
NYSJ NETWORK
KEEPING SCORE

What Excited Marketers Most About April?
NBA Playoffs Begin 23.2%
NHL Stanley Cup Playoffs Begin 23.2%
NCAA Final Four March 31-April 2 14.3%
NFL Draft April 26-28 12.5%
MLB Openers April 2-8 10.7%
The Masters April 5-8 7.3%
Boston Marathon April 16 3.6%
Other: 5.4%

POLL POSITION

ESPN X Games L.A.

Twitter Updates

    follow me on Twitter

    Olympics

    • London 2012

      Inside stories regarding the marketing partnerships, business alliances and sports activations for the 2012 Summer Games.

    • Rio 2016

      Marketing, athlete activations, Chicago's unsuccessful bid and other vital news about the 2016 Summer Olympics.

    • Vancouver 2010

      Marketing, sponsorships, athlete activations and other news about the 2010 Winter Olympics.

    • US Olympic Hall Class Of 2012

    • Budweiser Extends With USOC

    • US Olympic Hall Names Nominees

    • Kellogg, USOC Grain Gain

    • USOC Builds Marketing For 2012

    • IOC Adds Winter Sports

    • Citigroup Banks On Olympics

    • Dow, Special Olympics Team Up

      Dow Chemical enhances its global sports marketing position by becoming an official sponsor of the 2011 Special Olympics Summer Games in Athens. MORE

    • TD Ameritrade Joins USOC

      Financial company joins the roster of companies that will support and marketing behind the 2012 Summer Games in London. MORE

    • Special Olympics, NCAA Unite

      The two national organizations will work together to 'engage athletes, build friendships.' MORE

    • Any Future For U.S. Games, Cup?

      For U.S. fans of the FIFA World Cup, wait until next year won't be at least until 2026; for the Olympics, Winter 2022, Summer 2024. MORE

    • The State Of US Olympics

      USOC CMO Lisa Baird talks about foreign companies supporting U.S. athletes. marketing, politics and future bids to host the Olympic Games. MORE

    • P&G, IOC All In

      Procter & Gamble's ten-year commitment now gives the International Olympic Committee 11 top tier global partners heading into the 2012 Olympics. MORE

    • BMW, P&G Build Olympic Deals

      New marketers are on board with the IOC and USOC as the two-year countdown to the 2012 Summer Games in London begins. MORE

    • Dow Joins IOC

      It's chemistry: Dow becomes tenth company to sign as TOP member with the International Olympic Committee in a deal that runs through 2020. MORE

    • NFL Exec New Olympic CMO

      Chris Overholt, the vp-marketing partnerships/new media for the Miami Dolphins, has been named CMO for the Canadian Olympic Committee. MORE

    • PanAm 2015

      Toronto has been named host city for the 2015 Pan American Games, an event that will be used by athletes and marketers as a prelude to the 2016 Summer Olympics. MORE

    • IOC

    • USOC

      News, views and inside information regarding the U.S. Olympic Committee, Team USA and the Olympic Hall of Fame.

    • Nike USA Hoops

      Nike has extended and enhanced its partnership with Team USA men's and women's national basketball teams that will cover the 2012 Olympics. MORE

    • 2018 Olympics

      IOC launches bid process for the 2018 Winter Games, with the host city to be named in 2011. MORE

    • Olympic TV Battle

      The International Olympic Committee is not awarding a gold medal to the proposed US Olympic Network unveiled by the US Olympic Committee and Comcast. MORE

    • Olympic Fame 09

      Jordan, Magic, Bird, Barkley earn U.S. Olympic Hall of fame status. MORE

    • Torres BP

      Dara Torres teams with BP in "Younger For Longer" promotion. MORE

    • Olympics Obama

      President Obama will make a pitch to the IOC to have baseball reinstated as an Olympic sport. MORE

    • 2008 Ad Spend

      The Olympics and the presidential campaigns boosted ad spend totals in 2008. MORE