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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb012010

Vancouver Winter Olympics' New 'Theme' Song: Let It Snow, Let It Show . . . 

February 1, 2010: . . . .Let it snow.

While watching world class freestyle skiers and snowboarders complete for medals at the 2010 Winter Olympics, perhaps the most important term to know and understand is not front somersault, half pipe or double corker. It would be  "snow harvesting."

Both events will take place on Cypress Mountain, located in West Vancouver. But without snow harvesting such athletes as Hannah Kearney, Patrick Deneen, Shaun White, Seth Westcott and Hannah Teter might just as well have skipped the up coming Games.

Due to what has been described as "ongoing unseasonably warm weather," the Vancouver Organizing Committee for the Olympic Games has been undertaking an  "aggressive and intensive effort " to implement a contingency plan that has been getting Cypress Mountain in shape to stage competitions.  Although not bereft of snow, the amount on Cypress was far from enough to stage world-class events.

Snow harvesting basically entails moving snow and "planting" it elsewhere. In this case, according to VANOC, entailed a team of 45 people working 24/7 using eight snowcats and two large dump trucks has moved more than 300 truckloads of snow from the top of Mount Strachan onto the Olympic course.

In addition, more than 1,050 bales of straw have been brought in to replace the base of packed snow originally anticipated but that has not arrived. The bales will  be covered with a layer of snow, including about 800 bales that were airlifted into place by helicopter to "shape and construct snowboard cross and ski cross course features."

According to Dick Vollet, VANOC’s vp-mountain venues, changes made on the  competition courses as a result of snow harvesting also forced organizers to change other key areas, including broadcast positions, for NBC, seating access, technology, sport production and overlay plans. "Every team ―  including those who are dedicated to other mountain venues ―  is pulling together to make the changes and provide the support that will ensure Cypress Mountain works well in every aspect during the Games,” Vollet said in a statement.

Snow harvesting was "substantially completed by Jan. 29," according to VANOC, but snow will continue to be moved in "to build up existing stockpiles . . .  to account for snow melt."

In addition to the harvesting efforts, 35 snow guns have been operating around-the-clock since November to convert more than 21 million gallons of water into the snow needed to construct the courses. Cypress Mountain still has a snowmaking reservoir of more than five million gallons.

“The plan to stage the freestyle and snowboard events on Cypress Mountain is continuing full steam ahead,” Tim Gayda, VANOC’s vp-sport, said in a statement. “We’ve made great progress in preparing the venue thanks to our team that’s been working night and day to deliver on the contingency plan we had ready."

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