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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jun232014

1Q Ad Spend Hit $22B, Led By Olympics, Super Bowl, Automotive, Hispanic TV

By Barry Janoff

June 23, 2014: For those people looking for signs that the economy is firmly on the road to recovery, here is a pretty significant one: Total advertising expenditures increased 5.7% in the first quarter of 2014 (January-March) to $34.9 billion; spending among the ten largest advertisers in the first quarter of 2014 was nearly $4.4 billion, a 14.1% increase and an aggregate gain of $540 million versus the same period last year; and total spending among the ten largest advertising categories grew 6.1% to more than $22 billion.

The boost was attributed in large part to three main factors: the Winter Olympics, higher spending for the NFL playoffs and Super Bowl XLVIII and early spending for political campaigns according to a just-released study from research and marketing firm Kantar Media, New York.

The biggest sector increase was in Spanish language TV, which had an 18% boost, and Spanish language magazines, up 15.8% in spend vs. the first quarter of 2013. That was followed by network TV (14.5%) and Internet display ads (13%). Spend on cable was up 6.2%.

However, the news was not good across the board.

Consumer magazine print expenditures fell 2% and ad pages declined more than 5%, impacted by "severe reductions from the two largest magazine advertisers — Procter & Gamble and L’Oreal — [which] account for more than 10% of total spending," according to Kantar.

Although national newspapers finished the period with spending unchanged compared to a year ago, local newspaper ad spend decreased 5.8% due to "commensurate declines in ad space and continuing cutbacks by local auto dealers and retailers," Kantar Media reported in its study.

National spot radio was up 6.7% "driven by a larger number of brands using the medium." Concurrently, local radio (considered to be English language-speaking stations, per Kantar) experienced a spending decline of 4.7% and Hispanic local radio stations were down 10.8%.

According to Kantar, "Both of these segments were hit by lower spending from the retail, auto dealer and restaurant categories."

All figures are based on the "Kantar Media Strategy" multimedia ad expenditure database across all measured media.

“The Winter Olympics delivered its expected windfall in the first quarter, adding about $600 million of incremental ad spending to the marketplace," Jon Swallen, chief research officer for Kantar Media North America, said in a statement.

However, Swallen qualified the findings. "But the nature of the event is that this money is narrowly distributed and doesn’t benefit all sectors of the market. Subtracting the Olympics’ contribution, the growth rate for remaining expenditures was just under four percent.”

Expenditures for the ten largest advertising categories grew 6.1% in Q1 to just over $22 billion. Nine of the ten had spending increases, led by automotive, where category spend was  $3.8 billion, up 7.7% versus 2013.

According to Kantar, "Auto advertising continues to be propelled by a strong sales climate for new vehicles and a steady stream of model introductions and redesigns that trigger larger ad budgets."

Concurrently, the company with largest year-over-year growth was General Motors, which raised ad spending 55.8% to $593.4 million. "Amidst an expanding product recall, GM ad messaging remained focused on its current vehicle lineup with extra support allocated to newly redesigned versions of the Cadillac CTS, Chevy Silverado and GMC Sierra," according to Kantar.

Two other auto manufacturers also registered significant spending increases, which were driven by marketing launches for redesigned models: Fiat Spa, with ad spend that rose 38.8% to $340.9 million; and Toyota Motors, up 7.7% to $315.6 million.

The automotive category was well-represented during Super Bowl XLVIII in February. Among the car makers and car-related companies with commercial time on Fox, which charged what was a record of upward of $4 million for a 30-second spot: Audi, Carmax, Chevrolet, Chrysler, Fiat, Honda, Hyundai, Jaguar, Jeep, Kia, Maserati, Toyota and Voikswagen.

Six of the top ten marketers had significant TV ad buys during the Winter Games in Sochi, Russia, which were broadcast in the U.S. by NBC and networks of the NBC Sports Group. The group included AT&T, Berkshire Hathaway, Comcast, GM, Pfizer and Procter & Gamble.

Behind GM's nearly 56% spend increase in the quarter were Fiat Spa ($340.9 million spend, up 38.8%), Pfizer ($354.9 million, up 33.6%), Verizon ($370.8 million, up 24.8%) and Berkshire Hathaway ($329.8 million, 20.7%).

"Verizon Communications raised its ad spending  . . . as the company completed its buyout of Vodafone’s ownership stake and refocused its attention on marketing requirements for its wireless and broadband services," according to Kantar. "Rival AT&T increased spending by 4.9% to $535.5 million as it rolled out a new umbrella campaign with the tagline, 'Building you a better network.'"

Kantar said that Pfizer "aggressively boosted ad support for the prescription drug Celebrex in advance of a May 2014 patent expiration, which opens the door to sales competition from generic alternatives."

Berkshire Hathaway rise in ad spend was "primarily attributable to [its] GEICO insurance subsidiary," per the Kantar Media study.

Looking ahead, Kantar said that "an early rush of political spending for key races in Alaska, North Carolina and Texas were a reminder that as November elections draw closer, political money will increasingly define and drive the spot TV marketplace."

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