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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul092009

U.S. Olympic TV Network Draws Wrath Of IOC

July 9, 2009: News that the U.S. Olympic Committee and Comcast have entered into an agreement to form the U.S. Olympic Network had immediate response from the International Olympic Committee, and not a response that would earn a gold medal for either the potential network or Chicago's bid to host the 2016 Games. The proposed USON would be the first cable TV network "devoted solely to the excitement, competition and values connected with the Olympic Movement," according to the USOC. Expected to launch in 2010, the network would broadcast year-round and use multiple platforms, including TV, VOD and online. USON would provide a "window into the quests of American athletes to reach the pinnacle of their sports."

However, reaction to the news from the IOC was not favorable. "They just do what they think they want to do, and the Olympic movement be damned," Richard Carrion, the IOC Finance Commission chairman in charge of negotiating U.S. broadcast rights beyond 2012, was quoted in the Chicago Tribune and elsewhere. "I think it's just unilateral and, frankly, somewhat arrogant."

The USOC said that Chicago 2016, which is heading the quest to bring the Summer Games to the U.S., was not involved with the USON negotiations or decision to release the news about the network. But if this move is seen as a power play against the IOC, it could hinder Chicago's bid by moving votes away from the city and toward other the other contenders, Madrid, Tokyo and Rio. The IOC and USOC have been involved in lengthy and somewhat heated discussions regarding revenue and rights. Regarding the network itself, there apparently is a major unresolved issue over whether USON can use the Olympic symbol or footage from past Olympics. That is significant in that the USOC said that the proposed network would include "classic Olympic footage through its exclusive U.S. access to thousands of hours of programming."

At the very least, the USON, when it comes to fruition, would provide new opportunities for marketers and partners of both the USOC and the IOC. "The USON's unparalleled year-round exposure of the Olympic brand — already one of the world's most recognized and respected —will generate compelling opportunities for Olympic sponsors to expand their association with the Olympic Games and the Olympic Movement," Stephanie Streeter, acting CEO of the USOC, said in a statement. "At the same time, we believe it will enhance interest in and viewership of Olympic-related coverage on broadcast networks."

But before that happens, logistics, finances and major hurdles still need to be resolved. “We’ve given the rights to NBC to be the Olympic network,” Carrion told The New York Times, “and I don’t think something else called the Olympic network will fly.” Back to Home Page