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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr192012

With 100 Days To Go, London 2012 Marketers Launch Campaigns In Earnest

By Barry Janoff

April 19, 2012: Team USA's marketing partners rallied around the flag in New York, literally, on April 18 as the countdown to the 2012 Summer Olympics hit the 100-days-out milestone. It was a party to almost rival New Year's Eve in Times Square, featuring Olympic athletes, hopefuls, executives from the U.S. Olympic Committee, sponsors and new marketing activation.

The event was dubbed Hilton HHonors’ Road to London Celebration, but came complete with presence from other USOC and International Olympic Committee marketing partners including Samsung, AT&T, British Petroleum, AmeriTrade, Coke, The Hartford, Omega and McDonald's.

Among the firms that have launched Olympic-themed campaigns in connection with the 100-day countdown are Proctor & Gamble ("Thank You Mom"), Oakley ("Beyond Reason"), McDonald's ("Champions of Play"), Citi ("Every Step"), Kellogg's ("From Great Starts Come Great Things"), BMW and Chobani. Other companies will unveil Summer Game-centric campaigns in the coming weeks.

In addition, the USOC unveiled "Raise our Flag," a program that allows anyone in the U.S. to support Olympic and Paralympic athletes by contributing $12 per stitch on an American flag that will accompany the U.S. Olympic Team to the 2012 Olympic Games.

According to the USOC, people who visit a dedicated Web site can purchase one or many stitches now through July 12, 2012. Every purchased stitch will receive a number and will be honored on the site's Donor Wall, where it can be dedicated to a friend, family member or Team USA athlete. It is being supported by Facebook and Twitter, under the auspices of the USOC and lead agencies Y&R, VML and Cohn & Wolfe.

"The support of Olympic fans and Americans everywhere is what makes our Olympic dreams possible," said  Lisa Baird, CMO for USOC. "The campaign is critical to us because, unlike many countries, the U.S. Olympic Team receives no financial support from the government. We rely on the American people and corporate sponsors to support our Olympic athletes. 'Raise Our Flag' not only drives awareness, it tangibly embraces and empowers people to be the team behind the team."

Marketing partners embraced the moment, as well. Chobani handed out samples of its traditional and new flavors of Greek yogurt, the latter including Apple Cinnamon, Blood Orange, Passion Fruit and, for kids, Champions Vanilla Chocolate Chunk and Orange Vanilla. Chobani has retagged its labels to include its status as an official sponsor of Team USA and the 2012 Games.

Topps was giving away 20,000 cards from its upcoming set, the first dedicated to U.S. Olympians since a set from rival Upper Deck for the 1996 Games in Atlanta. Featured are such top athletes as Michael Phelps, Hope Solo and Allyson Felix.

"This is a really exciting time for Topps," said Joe Ribando, the iconic card company's director of player licensing. "We have new product coming out for baseball and the NFL. The set for the London Games is special because with the athletes and hopefuls being featured it is a great way for people to hold a piece of the Olympics in their hands."

Kellogg's offered for photo ops an oversized box featuring swimmer Rebecca Soni, who is one of eight members of Team Kelloggs. The others, who also will be featured on cereal boxes, include Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Casey Tibbs (Paralympic track and field), Juan Agudelo (soccer), Kerri Walsh (beach volleyball) and Jordyn Wieber (gymnastics).

 

The USOC's "Raise Our Flag" effort was officially launched by Olympic legends Greg Louganis (diving), Carl Lewis (track & field) and Shannon Miller (gymnastics) and 2008 gold medalist Allyson Felix (track & field). They dedicated the first stitch in the flag to "all U.S. Olympians and Paralympians."

"The Raise our Flag campaign gives every American the opportunity to show their support for the U.S. Olympic and Paralympic teams in a meaningful way while having a direct, positive impact on the athletes," said Scott Blackmun, CEO for the USOC. "Unlike many of the teams our athletes will compete against in London this summer, the U.S. Olympic Team receives no government funding and our athletes rely on individual donations and corporate support. This program invites every American to become a member of the team behind the team."

In the U.K., the London Organizing Committee for the Olympic Games unveiled the motto for the 2012 Games — "Inspire a Generation" — during a day-long series of nationwide events.

According to LOCOG chairman Sebastian Coe, "With 100 days to go to the start of the Games, millions of people are getting ready to do the best work of their lives and welcome the world this summer . . .  Expectations are high, and we won’t disappoint."

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