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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

Olympic Channel: Home Of Team USA Ready To Launch In 35M Households

By Barry Janoff

June 15, 2017: With the 2018 Winter Games in PyeongChang, South Korean just about eight months away, the International Olympic Committee, U.S. Olympic Committee and NBCUniversal will bring the lead-in action closer to people in the U.S. with the launch of the Olympic Channel: Home of Team USA.

The channel is scheduled to premiere Saturday, July 15  in more than 35 million homes.

The new linear cable channel will be available to most subscribers of Altice, AT&T DirecTV, Comcast, Spectrum and Verizon at launch.

It would also be available at launch on such streaming services as DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV.

In addition, The Olympic Channel: Home of Team USA will be live-streamed on OlympicChannel.com, the Olympic Channel app, NBCSports.com and the NBC Sports app.

Select replays and highlights will be available on these digital platforms as well as TeamUSA.org.

According to the organizations and NBCU, the Olympic Channel: Home of Team USA would allow "Olympic fans to connect to Olympic sports, athletes and stories all year round."

The new platform complements the Olympic Channel global digital platform, which was launched by the IOC following the Closing Ceremony of Rio 2016.

"The launch of our first national television channel is an exciting new chapter in the evolution of our global platform," Mark Parkman, GM for the IOC’s global Olympic Channel, said in a statement.

"Through our partnership with the USOC and NBCUniversal, the Olympic Channel: Home of Team USA will ensure that U.S. audiences are able to further discover, engage and share in the power of sport and the excitement of the Olympic Games all year round."

A launch spot explains the channel’s strategy interspersed with action from past Games.

"Every two years the world witnesses the dramatic finishes to some of the greatest stories ever told," says a voiceover. "But the Olympic story never ends.Introducing a new network, where you can witness the Olympic experience every day. With world-class events year round. showcasing your favorites stars and stories. The Olympic Channel: Home of Team USA."

The first month of programming is scheduled to include coverage of the 2017 FINA World Swimming and Diving Championships from Budapest, Hungary (July); the IAAF Track and Field World Championships from London (August); and the FIVB Beach Volleyball World Championships from Vienna, Austria (August).

According to Scott Blackmun, USOC CEO, "The Olympic Channel: Home of Team USA will celebrate the commitment of America’s elite athletes year round, as they work toward a place on the U.S. Olympic and Paralympic Teams.

"Through original programming that captures the athlete journey all the way to the Olympic and Paralympic Games, this platform will give fans of Olympic and Paralympic Sports more access than ever before," said Blackmun.

Programming will emphasize live events from a broad portfolio of summer and winter Olympic Sports.

It will also include Olympic-themed original content produced by all three parties, original programs produced by film makers from around the world commissioned by the global Olympic Channel; rich archival footage from the IOC and NBCU’s libraries of Olympic features and documentaries; and original Team USA programming produced by the USOC that provides authentic, wide-ranging and athlete-focused coverage of the Olympic Movement in the U.S., per the USOC and NBCU.

"The launch of our first national television channel is an exciting new chapter in the evolution of our global platform."

The extensive Olympic Channel: Home of Team USA programming complements 400 hours of Olympic Sports programming that was already scheduled to air in 2017 on NBC and NBCSN, and streamed on NBCSports.com and the NBC Sports app, as well as on the distributors’ on demand and digital platforms.

"We are thrilled to partner with the IOC and USOC in launching the Olympic Channel: Home of Team USA this summer, with high-quality, world championship programming featuring U.S. stars such as Katie Ledecky right out of the starting blocks,” said NBC Olympics president Gary Zenkel.

"The fact that the channel has been embraced by the most widely-distributed cable, satellite, and telco providers demonstrates the strength of the Olympic brand in the United States, and will allow fans to connect more closely than ever with the stories and successes of America’s favorite Olympic Sports athletes."

NBCU, USOC Channel Will Be Home For Team USA

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