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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul312016

With Summer Games Approaching, IOC Sets Launch Date For 24/7 Olympic Channel

Special to NYSportsJournalism.com

July 30, 2016: Calling it the "start of an exciting new journey to connect the worldwide audience with the Olympic Movement," the International Olympic Committee has set an official launch date for the Olympic Channel, Aug. 21, following the Closing Ceremony of the Summer Games in Rio de Janeiro.

The IOC said that beginning late that day, the Olympic Channel platform would be available worldwide via a mobile app for Android and iOS devices and at Olympicchannel.com.

People would also be able to follow the Olympic Channel 24/7 via new social media destinations on Facebook, Instagram, Twitter and YouTube, as well as sign up for Olympic Channel updates at Olympicchannel.com.

“The launch of the Olympic Channel on Aug. 21 is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round.," IOC President Thomas Bach said during a media conference in Rio.

"Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”

The IOC anticipates ad and marketing support from its top-tier global partners, which include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

The IOC, which will support with its own marketing, has unveiled an initial tag line, "Where the Games never end."

This past June, the IOC said that more than 27 international sports federations had signed deals to collaborate on content for the Olympic Channel.

"We are happy with the cooperation with the International Federations: 27 of them have entered into a cooperation agreement," Bach said during a separate media conference this past Friday (July 29).

"We are also happy with the cooperation with our rights holders who know that the Olympic Channel is not a competition but an enhancement of their programming. It is an interesting journey in the digital world for the IOC and the Olympic Movement," said Bach.

The IOC initially eyed a starting date to coincide with the beginning of the Summer Games on Aug. 5. The intent was to provide supporting coverage to official broadcast partners in countries worldwide, including NBCUniversal in the U.S., but held off so as not to detract attention and viewers from its partners.

The technical and production units of the Olympic Channel are located in Madrid, Spain; the commercial and distribution department operates out of Lausanne, Switzerland, in IOC headquarters.

The IOC said a key goal for the Olympic Channel is to provide "a new way to engage young people, fans and new audiences in the Olympic Movement."

Content will include original programming, live sports events, news and highlights offering additional exposure for sports and athletes year-round.

Although designed for a global audience, the Olympic Channel digital platform will initially be offered in English.

After the launch, the IOC said that the Olympic Channel would help "foster partnerships with other Olympic stakeholders, including rights-holding broadcasters and National Olympic Committees to develop localized versions of the Olympic Channel.

Localized versions will offer language-specific user experiences on digital platforms, and will also include linear television programming options.

IOC Fast-Tracks Plans For Olympic Channel

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