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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
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19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb232010

Like Ratings, Olympic Brands See Golden Numbers With Viewers, Consumers

February 23, 2010: Not only are people watching the Winter Olympics on NBC and its affiliate networks, they also are talking about the brands they are seeing on TV via commercials, signage and athlete sponsorship deals. And even better for brands, two-thirds of consumers are talking about brands in a positive way.

After the first five days of the Games in Vancouver, an average of 3 million more people are talking about each advertiser, compared to a benchmark set during the six weeks prior to the start of the Olympics on Feb. 12. The numbers come from a study conducted by Keller Fay Group for NBC Universal, based on 4,211 online interviews with consumers 18-54 years of age. Keller Fay said that included a wave of 1,277 interviews conducted between the Opening Ceremonies on Feb. 12 and midnight on Feb. 17.

Worldwide partners of the International Olympic Committee are ACER, Atos Origin, Coca-Cola, General Electric, McDonald's, Omega, Panasonic, Samsung and Visa. Other marketers with a strong presence in Vancouver via their alliance with the U.S. Olympic Committee include Anheuser-Busch, AT&T, Bank of America, John Hancock, Johnson & Johnson, Lenovo, 24 Hour Fitness, Allstate, The Hilton Family, Kellogg's, Nike and United Airlines. In addition, companies such as General Motors and Air Canada are getting significant air time due to their official alliance with the Vancouver Games.

According to NBC Universal, 26 million average viewers for the first 10 nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the Lillehammer Games (39.4 million) in 1994. The 26 million is also almost six million more and 27% higher than the average viewership of the first 10 nights from Torino in 2006 (20.4 million).

NBCU’s Sunday Olympic broadcasts were seen by 87 million total viewers, the most viewers for any day so far for the Vancouver Games, 16 million more and 22% higher than the comparable Sunday from the 2006 Games (72 million). An average audience of 8.22 million watched the USA hockey team defeat Canada, 5-3, nearly matching the best average viewership for a program on MSNBC. (Election Night Coverage, 8.23 million on Nov. 4, 2008).

The Keller Fay Group study also found that 65% of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favorably to the norm of 7-1 in other studies by Keller Fay. Compared to the pre-Olympics benchmark, advertiser WOM levels were 41% higher, on average, for TV viewers of the Olympics, and 84% higher for people following the Olympics on television and on the internet and/or mobile device.  People who are spending 3+ hours following the Olympics each day were 63% more likely to talk about the advertisers compared to the benchmark.

"Our study takes advantage of NBC's Olympics coverage — it's been called a 'billion dollar laboratory' — to test our hypothesis that advertising on TV and online is a powerful driver of consumer word of mouth and advocacy, which marketers already know is the most powerful channel to motivate purchasing," Ed Keller, CEO of  full-service WOM market research company Keller Fay, said in a statement. "Less than halfway through the Games, the results are already exceeding our expectations, with many more days remaining to build word of mouth momentum."  

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