Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr042011

London 2012 Olympic Organiziers Put $355M Advertising Space Up For Auction

By Barry Janoff, Executive Editor

April 4, 2012: In what is being called a marketing first for the Olympics, the London Organizing Committee for the Olympic Games has launched an eBay-style online auction that enables companies to bid for advertising space in cities where events will be staged in 2012.

The LOCOG estimates the value in ad space could exceed $355 million (£250 million). The media space will be available in each city where Olympic events are being held, including London, Cardiff, Birmingham, Glasgow and Coventry. The marketing auction runs now through July 1.

However, a number of failsafe procedures have been put in place to keep official Olympic partners from being outmaneuvered by non-partners and companies looking to engage in guerrilla marketing tactics.

For the first two weeks, advertising space will be available only to the 11 International Olympic Committee worldwide partners and the seven LOCOG top tier partners. Official tier two and three sponsors will be able to bid beginning the third week. Unsold space will then be made available to non-sponsors.

According to the LOCOG, a total of 4,000 packages of advertising, including billboards and posters, will be available. The first spaces are being tagged as "prime vicinity" sites that would be located directly adjacent to Olympic venues. Next would be "spectaculars," described as unique, high-profile spaces including Heathrow Airport, the London Underground and the Imax Theater on the Southbank.

IOC worldwide partners that are eligible for the first two weeks of bidding include Coca-Cola, McDonald's, GE, Panasonic, Procter & Gamble, Samsung, Visa and Omega. Top tier LOCOG partners include adidas, BMW, British Airways and BP.

The auction platform was developed and is being hosted by technology firm Media Equals, London. According to the company, "Access is restricted to London 2012 Partners, their nominated agents and poster buyers. To login you must be a registered user of one of these organizations." (Full details here.)

According to the IOC, ad packages will be released over the course of the auction to prevent bidders from abusing the system. However, there is no limit regarding how much ad space one company can bid on and buy.

"We are making it a drip process over a number of weeks to keep it easy for buyers," Chris Townsend, commercial director for the LOCOG, told The Guardian. “What we have here is [a] fair, open and transparent process."

Back to London 2012

Back to Home Page