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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct112012

Even If NHL Melts, The Outdoor OfficeMax Hockey City College Classic Is Coming

Special to NYSportsJournalism

October 11, 2012: Among the casualties of the current NHL lockout are the 2012-13 pre-season, most of the games in October and, possibly, the outdoor Winter Classic scheduled to take place in the University of Michigan (Ann Arbor) Stadium. But fans can still satisfy their Hockey Jones elsewhere.

OfficeMax has signed a deal to become title sponsorship of the Hockey City Classic in Chicago, the first outdoor college hockey doubleheader at Soldier Field, which is scheduled for Feb. 17, 2013. Soldier Stadium opened in 1924 but has since been completely renovated.

Financial terms of the title sponsorship deal were not disclosed.

The OfficeMax Hockey City Classic is being organized by Intersport, a Chicago-based sports and entertainment marketing agency, in partnership with Soldier Field, the Chicago Park District and the Chicago Sports Commission.

The doubleheader will feature Notre Dame against Miami and Minnesota taking on Wisconsin.

Other sponsors for the event include Citi and La Quinta.

The OfficeMax Hockey City Classic will be preceded by two weeks of events from Feb. 1-18. Activities will include two days of free public skating; youth, high school and adult hockey events; and private ice rentals.

"OfficeMax is pleased to sponsor the Hockey City Classic to bring collegiate hockey to a premier Chicago arena and winter excitement to the region," John Kenning, president of contract for Naperville, Ill.-based OfficeMax, said in a statement.

"We're as much a member of the Chicagoland community as we are a business here, and we're pleased to support an event that promises to both entertain and celebrate this great city."

According to Charlie Besser, Intersport president and CEO, "It is an honor to have OfficeMax lend its strength to the Hockey City Classic as the title sponsor. Building a great event for Chicago is good for business and OfficeMax is demonstrating great leadership."

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