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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jan082010

UPDATE: Chad Ochocinco, Unilever Go To Great Degrees In Playoff Push

January 8, 2010: Procter & Gamble is an official partner of the NFL. Rival Unilever is not, and cannot use NFL trademarks, images or the term Super Bowl in marketing efforts. But it can use Chad Ochocinco of the Cincinnati Bengals in a marketing campaign for its Degree men's line of antiperspirants and deodorants tied to what the company must call the "football playoffs."

The online-anchored "Rise to the Challenge" effort contains several elements urging consumers to meet the challenges of life with protection from Degree, "from pushing themselves at the gym to working hard at the office to stepping up for a good cause." The expressive and high-profile Ochocinco will use his favorite means of communication, Twitter, to explain to fans and consumers that "Degree won't let them down when they need it most."

In addition to supporting the Degree products, the campaign has an altruistic component, the Ochocinco Wide Receiver Challenge to help Feed The Children. Ochocinco, whose Bengals lost to the New York Jets in an AFC division playoff game on Jan. 9, 24-14, will donate $100 to Feed The Children for every yard he gained during the game, in which he had two receptions for 28 yards. Degree Men will also match all  donations made to Feed The Children from consumers at www.FeedTheChildren.org/Ochocinco, up to $40,000. Ochocinco and Degree Men will announce the final tally of donations to Feed The Children in Miami on Feb. 4.

As an added incentive, and also to ensure that the campaign has legs even after the Bengals and Ochocinco were eliminated from the playoffs, consumers who make a $5 donation to Feed The Children at select Miami retailers from Jan. 30-Feb. 2  will have a chance to win prizes, including a VIP pass to an Ochocinco party in Miami, where Super Bowl XLIV will be played on Feb. 7.

"Degree Men is proud to partner with a charity and an athlete who rise to the challenge, and we're excited to support Ochocinco with a charity donation based on his performance during the post-season," Jay Mathew, marketing director, Degree Men, said in a statement. "Men can feel ready to rise to the challenge when they use Degree because they know it won't let them down; we're ready to back that up by matching all donations up to $40,000."

According to Ochocinco, who earler this season appeared in a campaign with Terrell Owens for Unilever's Klondike ice cream, "Whether it's making plays on the field or it's helping feed hungry children off the field, I can rise to the challenge in all aspects of life with Degree Men because it won't let me down. . . I want to encourage all my fans to rise to the challenge and make a donation to Feed The Children."

Owens, Ochocinco Get Hot In Mock Fight For Unilever's Klondike Ice Cream

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