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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan082010

UPDATE: Chad Ochocinco, Unilever Go To Great Degrees In Playoff Push

January 8, 2010: Procter & Gamble is an official partner of the NFL. Rival Unilever is not, and cannot use NFL trademarks, images or the term Super Bowl in marketing efforts. But it can use Chad Ochocinco of the Cincinnati Bengals in a marketing campaign for its Degree men's line of antiperspirants and deodorants tied to what the company must call the "football playoffs."

The online-anchored "Rise to the Challenge" effort contains several elements urging consumers to meet the challenges of life with protection from Degree, "from pushing themselves at the gym to working hard at the office to stepping up for a good cause." The expressive and high-profile Ochocinco will use his favorite means of communication, Twitter, to explain to fans and consumers that "Degree won't let them down when they need it most."

In addition to supporting the Degree products, the campaign has an altruistic component, the Ochocinco Wide Receiver Challenge to help Feed The Children. Ochocinco, whose Bengals lost to the New York Jets in an AFC division playoff game on Jan. 9, 24-14, will donate $100 to Feed The Children for every yard he gained during the game, in which he had two receptions for 28 yards. Degree Men will also match all  donations made to Feed The Children from consumers at www.FeedTheChildren.org/Ochocinco, up to $40,000. Ochocinco and Degree Men will announce the final tally of donations to Feed The Children in Miami on Feb. 4.

As an added incentive, and also to ensure that the campaign has legs even after the Bengals and Ochocinco were eliminated from the playoffs, consumers who make a $5 donation to Feed The Children at select Miami retailers from Jan. 30-Feb. 2  will have a chance to win prizes, including a VIP pass to an Ochocinco party in Miami, where Super Bowl XLIV will be played on Feb. 7.

"Degree Men is proud to partner with a charity and an athlete who rise to the challenge, and we're excited to support Ochocinco with a charity donation based on his performance during the post-season," Jay Mathew, marketing director, Degree Men, said in a statement. "Men can feel ready to rise to the challenge when they use Degree because they know it won't let them down; we're ready to back that up by matching all donations up to $40,000."

According to Ochocinco, who earler this season appeared in a campaign with Terrell Owens for Unilever's Klondike ice cream, "Whether it's making plays on the field or it's helping feed hungry children off the field, I can rise to the challenge in all aspects of life with Degree Men because it won't let me down. . . I want to encourage all my fans to rise to the challenge and make a donation to Feed The Children."

Owens, Ochocinco Get Hot In Mock Fight For Unilever's Klondike Ice Cream

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