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QUICK HITS

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct312013

NY Marathon Marketers, Organizers Come Back Strong A Year After Hurricane Sandy

Special to NYSportsJournalism.com

October 31, 2013: One year ago, Hurricane Sandy devastated lives and caused hundreds of millions in dollars in damage in a way that continues to have impact.

One of the victims was the 2012 ING New York City Marathon, which was cancelled.

This past March, the companion Boston Marathon also took a devastating hit when two men exploded bombs at the finish line that killed three people and injured more than 200.

Now, New York Road Runners and its marketing partners have hit the ground running for a series of activations leading to the 2013 ING New York City Marathon on Nov. 3.

This year's event also marks the end of the alliance between ING and the Marathon, with Tata Consultancy Services (TCS) taking over as title sponsor in 2014 under an eight-year deal.

Concurrently, it marks the first national broadcast of the race on ESPN.

Also for the first time, United Airlines will be the presenting sponsor of the Marathon Opening Ceremonies.

Among the marketing partners leading the way prior to and on race day are ASICS America, Foot Locker, United Airlines, Nissan, Dunkin’ Donuts, Dove Men+Care, PowerBar, Gatorade, Poland Spring, TCS, Coors Light, Timex and Tiffany.

The ING New York City Marathon will be presented live on ESPN2 and ESPN Deportes+. For those who have video subscriptions with affiliated providers, the race will also be available via WatchESPN.

The 2013 ING New York City Marathon Mobile App Powered by Tata Consultancy Services will allow spectators to track up to ten runners, view results and locate marathon information.  The free app is available at the iTunes App Store and Google Play Store.

On the Run, NYRR’s behind-the-scenes Web cast takes viewers inside the ING New York City Marathon. It will air now through Saturday and then Monday following the race. 

According to John Gassner, vp-business development and strategic partnerships for New York Road Runners, “We are excited to have such an incredible group of partners play an integral role in this year’s Marathon experience. Their commitment to our sport and community, along with their creative approach to engaging everyone from runners to spectators to online fans, will make the 2013 Marathon experience one of the best ever both in New York and on the global stage.”

TCS Takes The Lead For NYC Marathon

John McEnroe Makes Scents For Dove Men+Care, NYC Marathon

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