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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct312013

NY Marathon Marketers, Organizers Come Back Strong A Year After Hurricane Sandy

Special to NYSportsJournalism.com

October 31, 2013: One year ago, Hurricane Sandy devastated lives and caused hundreds of millions in dollars in damage in a way that continues to have impact.

One of the victims was the 2012 ING New York City Marathon, which was cancelled.

This past March, the companion Boston Marathon also took a devastating hit when two men exploded bombs at the finish line that killed three people and injured more than 200.

Now, New York Road Runners and its marketing partners have hit the ground running for a series of activations leading to the 2013 ING New York City Marathon on Nov. 3.

This year's event also marks the end of the alliance between ING and the Marathon, with Tata Consultancy Services (TCS) taking over as title sponsor in 2014 under an eight-year deal.

Concurrently, it marks the first national broadcast of the race on ESPN.

Also for the first time, United Airlines will be the presenting sponsor of the Marathon Opening Ceremonies.

Among the marketing partners leading the way prior to and on race day are ASICS America, Foot Locker, United Airlines, Nissan, Dunkin’ Donuts, Dove Men+Care, PowerBar, Gatorade, Poland Spring, TCS, Coors Light, Timex and Tiffany.

The ING New York City Marathon will be presented live on ESPN2 and ESPN Deportes+. For those who have video subscriptions with affiliated providers, the race will also be available via WatchESPN.

The 2013 ING New York City Marathon Mobile App Powered by Tata Consultancy Services will allow spectators to track up to ten runners, view results and locate marathon information.  The free app is available at the iTunes App Store and Google Play Store.

On the Run, NYRR’s behind-the-scenes Web cast takes viewers inside the ING New York City Marathon. It will air now through Saturday and then Monday following the race. 

According to John Gassner, vp-business development and strategic partnerships for New York Road Runners, “We are excited to have such an incredible group of partners play an integral role in this year’s Marathon experience. Their commitment to our sport and community, along with their creative approach to engaging everyone from runners to spectators to online fans, will make the 2013 Marathon experience one of the best ever both in New York and on the global stage.”

TCS Takes The Lead For NYC Marathon

John McEnroe Makes Scents For Dove Men+Care, NYC Marathon

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