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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan152019

IndyCar Series Races Into 2019 With NTT As New Title, Official Tech Partner

By Barry Janoff

January 15, 2019: Calling it a “perfect relationship” that would build on tech innovations and attract the next generation of fans, IndyCar has signed a multi-year deal naming NTT, a Japan-based global information technology and communications firm, as its new IndyCar Series title sponsor.

The deal also names NTT (Nippon Telegraph and Telephone) as the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and Nascar’s the Brickyard 400.

Hulman & Company, owns IndyCar and Indianapolis Motor Speedway.

NTT, which has been involved with IndyCar since 2012, replaces Verizon, which had been title sponsor since 2014 (having taken over from Izod).

Financial terms were not shared. Industry analysts put the deal at 3-5 years and above what Verizon had been paying, about $10 million annually.

Verizon disclosed last year that 2018 would be its last season as IndyCar title sponsor.

Also last year, NBC Sports signed a three-year deal as the sole rights holder for IndyCar Series U.S. broadcasts, beginning this year.

The 2019 NTT IndyCar Series begins March 10 with the Firestone Grand Prix of St. Petersburg (Fla.).

“NTT is proud to be associated with IndyCar and accelerate the future of smart racing,” Jun Sawada, president and CEO for NTT, said during a media event today (Jan. 15) in Cobo Center as part of the Detroit Auto Show.

“Technological innovations have the potential to change the sport and fan experience drastically."

According to representatives from both sides, this new partnership “aligns IndyCar – the fastest, most versatile motorsports series with a heritage of innovation — with NTT — whose technical expertise will be utilized to activate programs that will benefit fans, the series, teams, commercial partners and race venues”

According to Mark Miles, president and CEO for Hulman & Company, “I think this relationship is perfect. We are a global brand, and when I think about racing, I think we're international, so you think about the team owners, you think about drivers from all over the world.

“I’m sure that was part of how NTT saw us, but we see them as a giant technology and communications company. When I think about the future growth of IndyCar, what's more important than developing technology? It drives our racing, our teams. Everybody in the paddock needs data in usable form to improve.

Miles said that IndyCar takes “50 million data records off the cars in an average two-hour race. To me, that's content. With NTT, we can make that usable and compelling content for fans that will continue to grow the sport and attract younger fans.

“We have a history with NTT through (U.S. subsidiary) NTT DATA’s involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet,” said Miles.

IndyCar said it would partner with NTT to “deliver digital innovations that enhance the fan experience.” These include the evolution of IndyCar’s mobile application and adoption of NTT’s proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series.

“Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help IndyCar create the next generation of fans globally who aspire to enjoy racing through a more digital experience,” said Sawada.

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