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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan152015

Novak Djokovic Ready For His '15 Closeup At Australian Open With Jacob's Creek

By Barry Janoff

January 15, 2015: Novak Djokovic, ranked No. 1 in the world, is ready for the first tennis Grand Slam event of the year and is bringing his game, and marketing partners, with him to Australia.

Djokovic to date has won seven Grand Slams, led by his four titles at the Australian Open (2008, 2011, 2012, 2013). If he needed any extra incentive this year, his run of three consecutive titles at the event was snapped last year by Stanislas Wawrinka, who beat Djokovic in the quarter-finals and then went on to win the 2014 title.

Before hitting the court at the Open, which begins Jan. 19 and runs through Feb. 1, Djokovic spent some time this week on the Red Carpet, attending in Melbourne for the premier of Made By Determination, a series from Jacob's Creek that tracks his life from Serbia to the top of the tennis world.

The partnership with Djokovic is part of Jacob's Creek's global tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open.

Lead partners for the Australian Open also include lead sponsor Kia; associate sponsors Anz and Rolex; and official partners including IBM. Heinekin, Powerade,Toshiba and Lacoste.

According to Jacob's Creek, Made By Determination,is a documentary-style film series that "takes viewers back to the beginning of Novak's journey, from growing up in war-torn Serbia, to the dedication of his first coach Jelena Gencic, to his pivotal Grand Slam wins."

"Everything I experienced growing up has led me to become the person I am today," Djokoivic said in a statement about the documentary. "Creating the Jacob's Creek Made By film series has allowed me to tell my story, in my own words and share it with the world.

"My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by."

That includes about $20 million in endorsements from sponsors including Uniqlo, adidas, Peugeot, Seiko and Head.

According to Djokovic, "My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by."

The Made By Determination series on Djokovic has three chapters: "Birthed by Serbia," "Shaped by Jelena" and "Inspired by Dreams."

"Novak's Made By story is powerful, and the dedication and effort he has put into his career is similar to the people behind Jacob's Creek," Derek Oliver, global marketing director for Jacob's Creek, said in a statement. "Our partnership has been truly collaborative and that we are proud to take to the world."

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