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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr262018

Notre Dame Signs 12-Year Deal With Agencies To Boost Brand, Marketing, Media

NYSJ Sports-Entertainment Business News Service

April 26, 2018: Notre Dame, which has one of the most recognized education and athletic programs in the world, plans to take the value of its brand to the next level.

The University of Notre Dame athletics department has signed 12-year deals with hospitality firm Legends and JMI Sports to work together to oversee Notre Dame's sales, marketing, hospitality, media rights and branding services on a local and national level.

"We believe this partnership recognizes the value of the Notre Dame brand and offers enough creativity and innovation to return significant revenue opportunities for all parties to the agreement,” Jack Swarbrick, Notre Dame vp, said in a statement.

“We expect that resulting new initiatives will provide corporate sponsors and Notre Dame fans new, engaging and entertaining ways to connect with our University and its athletic program."

With these alliances, Notre Dame said it is “determined to become an innovative leader in the packaging and presentation of its game-day hospitality experience, multi-media rights, corporate sponsorship plans and national radio broadcasts.

Notre Dame said that, through this 12-year agreement, it would “seek to create and implement unique programs and partnerships with an elite group of companies and brands — delivering unprecedented levels of engagement, first-class hospitality experiences and recognition, while also preserving traditions Notre Dame holds dear.”

Financial terms of the pacts were not shared.

The new alliance includes Notre Dame's national football radio rights, which previously had been a stand-alone agreement with the Mutual Broadcasting System, Westwood One and most recently with ISP and then IMG College.

Notre Dame previously had been handling much of its athletic corporate sponsorships and marketing rights through Notre Dame Sports Properties, created in 2003.

The University of Notre Dame sponsors 26 varsity athletics programs (13 men's, 13 women's), dating back to 1887.

Notre Dame student-athletes in 2017 recorded the highest NCAA graduation success rate figure (98) among all Football Bowl Subdivision institutions, according to the University.

JMI Sports is a full-service collegiate marketing firm whose roster includes Clemson, Kentucky, Georgia (with IMG College) as well as the Ivy League, Pennsylvania and Columbia University.

Legends, founded by the New York Yankees and Dallas Cowboys, has worked with Notre Dame since 2013.

Its client roster also includes the NFL, Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, FC Barcelona, Atletico Madrid, Twickenham Stadium, the Wimbledon Tennis Championships, Oakland Raiders, Los Angeles Angels, Los Angeles Rams, Los Angeles Chargers and Atlanta Falcons.

"As we embarked upon this task of finding the best strategic fit for Notre Dame (18 months ago), we made it clear that we were seeking partners who understood the unique opportunities offered by the Notre Dame brand,"  said Swarbrick.

"Both Legends and JMI Sports not only demonstrated superior appreciations of our culture and our mission, but also their willingness to creatively pursue features that are 100% Notre Dame-centric.”

"Notre Dame approached its analysis with the clear objective of creating an outcome that will maximize the opportunities for its unique brand," JMI Sports CEO Erik Judson said in a statement.

"This partnership recognizes the value of the Notre Dame brand and offers enough creativity and innovation to return significant revenue opportunities for all parties."

"In developing our solution to meet those very high expectations, we believe the combined value proposition offered by a JMI Sports/Legends partnership will exceed those expectations. This partnership will provide extraordinary financial upside while at the same time allowing Notre Dame to maintain control of the most influential and revered brand in college sports,” said Judson.

According to Swarbrick, “"The future of college athletics requires vision and innovation — and that's what we've found in this partnership with Legends and JMI Sports. Their approach to serving an elite group of universities falls right in line with our expectations of a partner.

“Each company has unique and specific strengths to offer, so we asked them to combine those strengths to create something transformational for Notre Dame.”

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