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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Sunday
Oct162016

The North Face Celebrates Madness, Dedication In 50th Anniversary Campaign

By Barry Janoff

October 16, 2016: In 1966, The North Face was founded in San Francisco by Douglas and Susie Tompkins to sell gear to people who were mad about wilderness exploration and other adventures that challenged the mind and body.

Now, The North Face is launching "Question Madness," a global multi-media effort to help celebrate its 50th anniversary.

Along with an anchor 60-second spot, Internet, social media and OOH, a series of digital shorts features the exploits of athletes who represent the company.

In addition, The North Face has opened a flagship store on Fifth Avenue in New York and an Urban Exploration Concept destination in San Francisco.

"The campaign and flagship store are the next evolution in The North Face’s rise as a global market leader from humble beginnings as a single storefront in San Francisco in 1966," according to the company.

"Over those five decades, the brand’s commitment to exploration — from the peaks of the Himalayas to the sidewalks of Manhattan — has remained unchanged, and continues to drive the brand’s work across retail, advertising and customer engagement."

The 60-second spot, "Question Madenss," features shots of people engaged in such extreme sports as mountain climbing, scaling the slides of rock and ice cliffs, trekking through wilderness and over rugged isolated trails, skiing off mountain tops, hang gliding and marathon running; all of them seen enduring cold, heat, pain and loneliness, but in the end expressing joy for meeting their personal challenge.

It is played out to “Miles From Nowhere” by Yusuf Islam (Cat Stevens).

"This campaign comes at a time in our brand’s history when exploration — of all kinds — matters more than ever," Todd Spaletto, president for The North Face, said in a statement.

"As a society, we are questioning traditions, systems and institutions. What was considered beyond the norm yesterday, even impossible, is commonplace today. We rally behind and celebrate those who have the courage to take on the unknown and define success in their own way," said Spaletto.

The campaign extends the boundaries of endurance and personal challenge seen in last year’s The North Face global effort, “Never Stop.”

Lead agency is Sid Lee, New York.

According to Stacy Peralta, a skateboarder, surfer, filmmaker and director of the campaign’s digital shorts, "The fine line between progress and madness is something athletes cross and re-cross daily. I’ve spent time around athletes and in my opinion they’re really misunderstood.

"The rest of us assume it’s madness, but what they’re chasing isn’t a tangible reward — it’s greater than that,” said Peralta, whose work also includes the internationally renowned Dogtown and Z-Boys. "It’s about using every single fiber of your being to pull something off, and when you finally get there, it’s unbelievably liberating. When everything else is stripped away, and it’s just you and the moment – that’s the greatest feeling on earth."

Among The North Face athletes in the "Question Madness" campaign are Xavier De La Rue, Emily Harrington, Alex Honnold, Angel Collinson, Renan Ozturk and others who have been part of the brand’s history.

Collins ("Crazy or Calculated"), Ozturk ("Obsessed or Devoted") and Honnold are also among the athletes whose personal stories are brought to life in The North Face’s digital series.

Consumers are being invited to share stories of "how they are pushing their own boundaries in the pursuit of exploration" on social channels using #QuestionMadness.

The campaign will be distributed globally through the fourth quarter in more than 16 markets, including the U.S. U.K., Germany, France, China, Hong Kong, Australia and New Zealand.

The anchor spot opens with a voiceover that says, "It is weird how many people question your motivation, question your sanity."

Text follows: "What is madness? Devoted/obsessed. Crazy/calculated. Pain/perspective. Freaks/pioneers. Madness/progress." The spot ends with: "The North Face. 50 Years. #Question Madness. Never Stop Exploring."

"Miles From Nowhere" includes the lyrics, “Miles from nowhere/I guess I'll take my time/Oh yeah, to reach there.
 Look up at the mountain/I have to climb/Oh yeah, to reach there.
 Miles from nowhere/Not a soul in sight/Oh yeah, but it's alright.”

The store in New York offers consumers an "immersive brand experience including an interactive climbing wall, community seating and a custom embroidery service," according to The North Face.

It will also feature custom product exclusive to the location, including a limited-edition Original Daypack collection; a collaboration with lifestyle brand New Era; and on-site product customization featuring vintage and new collectible patches in partnership with Lot, Stock and Barrel.

The Nroth Face Urban Exploration Concept store in San Francisco, which also will be a store-within-a-store in New York, is stocked with apparel and footwear from the brand’s premium streetwear collections.

The North Face is a division of VF Outdoor, Inc.

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