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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

No Pain, All Gain: Advil Joins NHL Marketing, Trainers, Outdoor Classic

Special to NYSportsJournalism.com

September 30, 2013: Signing contracts can often be a pain in the neck and/or butt.

The NHL has signed a deal intended to relieve pain.

On the eve of the 2013-14 season, the NHL said it has inked an agreement with over-the-counter pain reliever Advil to become an official partner of the league, its trainers and its jewel events.

Under terms of the pact, Advil becomes an official partner and the official pain reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. The Pfizer Consumer Healthcare brand also becomes the official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series.

The alliance will also support the launch of Advil's fast-acting line, according to the brand.

Financial terms of the deal were not revealed. Advil did not indicate whether or not NHL players and/or trainers would be used in marketing efforts.

Marketing partners for the 2013-14 NHL season also include Anco, Bell, Bridgestone, Canadian Tire, Compuware, Diageo, Discover, Enterprise Rent-A-Car, Geico, Hershey's, Honda, Kimberly-Clark, Kraft, Mondelez, Las Vegas Convention & Visitors Authority, McDonald’s, MillerCoors, Molson Coors Canada, Pepsi, Reebok, Scotiabank, SiriusXM, Ticketmaster, Tim Hortons, Verizon, Visa and York.

The support the alliance, Advil will receive "significant media exposure, including prominent in-ice brand position, camera-visible dasherboards and placement at accompanying fan festivals of league tent-pole events." In addition, Advil will work with "all NHL-controlled media properties," such as NHL.com, NHL Network, NHL Social and NBC Sports Group, the NHL's U.S. national broadcast partner.

"Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

“The Advil brand has joined the NHL family at a very exciting time,” Dave Lehanski, svp-integrated sales for the NHL, said in a statement. “With the most ambitious series of big events in league history planned for this season – six outdoor games over 61 days – we are delivering unprecedented fan engagement while offering our partners more opportunities to activate than ever before.”

According to Brian Groves, U.S. CMO for Pfizer Consumer Healthcare, "The NHL deal provides a terrific platform for driving the launch of our new, fast-acting Advil line. Advil is built to be as fast as it is tough. We see the players and the League as embodying the fast-acting Advil promise of fast recovery from tough pain."

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