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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Nov062015

Nissan Unveils 'Wide-Reaching' NCAA Pact With 100 Schools, Men's-Women's Sports

By Barry Janoff

November 6, 2015: Calling it the "widest-reaching sponsorship in the history of collegiate sports," Nissan today unveiled a four-year deal to become an official sponsor of 100 colleges and universities and a "proud supporter" of select NCAA championships.

According to Nissan, the new series of sponsorships will cover "22 men’s and women’s sports, 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans" nationwide.

The deal builds on Nissan's presence as an official partner for the Heisman Trophy Trust and Infiniti’s status as an official corporate partner for NCAA Men’s Basketball.

“This is big news for Nissan, and it is great news for these amazing student-athletes in every sport who deserve recognition and support,” Jeremy Tucker, vp-marketing communications and media for Nissan North America, said in a statement. “We are celebrating the excitement of all aspects of college sports, and are delighted to honor the drive, dedication, and teamwork of student-athletes, and their fans, throughout the country.”

Nissan said it would support the alliance with marketing under its multi-platform “Go Big” strategy, which the automaker said was launched to "create significant, unforgettable marketing moments such as Nissan’s return to the Super Bowl last season and its partnership with the Heisman Trophy Trust."

Support also will include permanent Nissan signage in hundreds of stadiums and arenas for multiple sports, as well as countless media opportunities and tickets for consumer incentives, according to Nissan.

The company also said that student-athletes and fans at each university would benefit from the sponsorship, with support to include "scholarship funds, facilities upgrades (weight rooms, equipment, video boards, Wi-Fi) and tutoring programs."

Nissan is using its college alliances to tout such 2016 vehicles as the Maxima, Sentra, Altima, Rogue and Titan XD.

The Heisman House campaign, which began in 2011 in alliance with ESPN, this year includes more than a dozen former Heisman Trophy winners including Herschel Walker, Jim Plunkett, Eddie George, Charles Woodson, Marsuc Mariota, Sam Bradford, Vinny Testaverde and Robert Griffin III.

The national alliance was "negotiated throughout the summer" in conjunction with the media rights holders for each respective school, including IMG College, Learfield Sports, Outfront Media Sports, Fox Collegiate Sports Properties, JMI Sports and Sun Devil Athletics.

According to Tucker, “This program gives Nissan an unmatched and unprecedented connection to college-sports fans. It allows Nissan to share amazing moments with students, alumni and fans — at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”

Nissan said the new pact would kick in this weekend during football games at Ohio State, Alabama, Texas A&M, Oregon and the University of Southern California.

On Nov. 14, activation will extend to Utah State (basketball), Syracuse (football) and Duke University (football), in addition to other sports and locations throughout the campuses.

“This is big news for Nissan, and it is great news for these amazing student-athletes in every sport who deserve recognition and support."

By the end of 2015, Nissan said its on-campus activation would encompass 27 colleges and universities, then reach all 100 schools in 2016. 

Also included is a sponsorship with the Red River Showdown between the University of Texas and University of Oklahoma.

Nissan USA's lead agency is TBWA/Chiat/Day Los Angeles.

Nissan's Infiniti is an official corporate partner with the NCAA.

NCAA corporate champions AT&T, Capital One and Coca-Cola are involved with sports and universities nationwide, including all 89 NCAA sports championships.

Nissan has also unveiled a "Diehard Fan" app, calling it the first technology that enables people to virtually paint their faces in team colors using a smartphone or tablet (iOS and select Android devices). According to the company, DieHard Fan App users "can select from thousands of game faces, representing nearly all 100 collegiate teams in Nissan’s sponsorship, to instantly 'paint' on their game face over a favorite picture or video.

“The DieHard Fan mobile app delivers on Nissan’s brand promise of innovation and excitement for everyone,” said Tucker. “This is just one way for sports fans to unleash their colors anywhere, anytime, and engage with Nissan and our college 100 sponsorship of men’s and women’s college sports programs throughout the U.S.”

Nissan Back On Heisman Trophy Road

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