Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May162012

Nintendo's Got Game, Joins Kids Mobile Tennis Tour Heading To U.S. Open

Special to NYSportsJournalism

May 16, 2012: Nintendo of America has signed a deal with the U.S. Tennis Assn. to become an official sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction that is traveling the country en route to the U.S. Open in New York this summer.

The alliance is part of the marketing effort to support the release of Mario Tennis Open for the Nintendo 3DS hand-held system, scheduled to hit retail on May 20.

As part of the agreement, Nintendo said it would incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership will launch May 19-20 at the California Strawberry Festival in Oxnard.

Nintendo will be an official sponsor of Arthur Ashe Kids’ Day presented by Hess, scheduled for Aug. 25 at the USTA Billie Jean King National Tennis Center. The 2012 U.S. Open runs from Aug. 27-Sept. 9.

The tour is part of the USTA's "10 and Under Tennis" initiative to introduce and promote the sport to youngsters. Other marketing partners for the SmashZone Mobile Tour include Esurance, Xerox Tennis Magazine and SportCourt.

“Video games can serve as a gateway to help get kids interested in real-life sports and activities,” Scott Moffitt, evp-sales and marketing for Nintendo of America, said in a statement. “Mario Tennis Open features all their favorite Nintendo characters and fast-paced tennis action that people will have fun experiencing.”

SmashZone Mobile includes a 53-foot trailer, which features interactive activities and anchors four kid-sized tennis courts for youth play. The Nintendo video game kiosks will be located in the game room of the trailer. Nintendo brand ambassadors will be on site to provide hands-on demonstrations of Mario Tennis Open.

According to Kurt Kamperman, USTA chief executive, Community Tennis, “We are thrilled to welcome industry leader and innovator Nintendo as an official partner. Their collaboration and support of the SmashZone Mobile Tour provides a tremendous opportunity to engage thousands of parents and children throughout the country.”

Back to Home Page