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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jan262019

Nike Swooshes In With Fanatics To Replace Under Armour In Ten-Year MLB Partnership

NYSJ Sports-Entertainment Business News Service

January 25, 2019:
MLB has signed a ten-year global deal naming Nike the league’s official uniform and footwear supplier and Fanatics manufacturing and distribution licensing rights, beginning with the 2020 season.

The new pact replaces one unveiled in 2016, in which Under Armour was to begin manufacturing MLB on-field apparel beginning in 2020.

Nike said the uniforms, including all along with baselayer, game-day outerwear and training apparel for the 30 MLB clubs. would be developed by its team of designers.

Fanatics, a global leader for licensed sports merchandise and a current MLB partner, “has been granted broad consumer product licensing rights to manage the manufacturing and distribution of the Nike MLB Authentic Collection, as well as Nike and Fanatics fan gear, sold through the retail community, including MLBShop.com, MLB clubs and brick & mortar stores.”

Financial terms were not shared.

Fanatics said it would "utilize its vertical commerce model to create and distribute" a wide range of MLB fan apparel sold at retail, including “jerseys, post-season apparel and hot market gear that captures the latest events happening on the field.”

Under Armour has been dealing with financial issues and is reworking its domestic and international strategies, key reasons for the company to no longer be involved in the MLB alliance, according to industry analysts.

The MLB deal sees Nike replacing Majestic Athletics, which has manufactured MLB batting-practice jerseys since 1982 and has been the exclusive supplier of game uniforms since 2005.

However, Majestic will still be heavily involved.

In 2017, Fanatics acquired Majestic from VF Corp., which had acquired the company in 2007.

Fanatics said as part of the process it would keep production in the Majestic manufacturing plant in Palmer Township, PA (about 75 north of Philadelphia).

Nike and Fanatics also have official on-field and on-court alliances the NFL and NBA.

“Nike’s global brand and reputation as a leader in marketing and driving innovation makes them an ideal partner,” Rob Manfred, MLB commissioner, said via the league.

“In addition, Fanatics is a valuable partner who has proven to serve our fans with speed, agility and quality service. We’re very excited about the possibilities this unique arrangement provides us over the next decade.”

“Nike’s global brand and reputation as a leader in marketing and driving innovation makes them an ideal partner."

Supporting the alliance, Nike will continue as an official MLB sponsor and willutilize its Nike Baseball athletes in official MLB uniforms across its advertising and promotions.

Nike said it currently has endorsement relationships with more than 500 MLB and Minor League players, including Mike Trout, Giancarlo Stanton, George Springer, José Ramirez, Max Scherzer, Jacob deGrom, Javier Báez and Nolan Arenado.

As part of the new agreement, Nike will partner with all 30 MLB clubs and promote its brand and products across MLB media assets including MLB Network, MLB.com, and MLB social media.

According to Tom Peddie, vp/GM for Nike North America, “We’re thrilled to bring more innovation and creativity to Major League Baseball and the incredible athletes who play the game.

“This is an exciting time for baseball, and we look forward to partnering with MLB to grow the sport both across America as well as around the globe.”  

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