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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jan262019

Nike Swooshes In With Fanatics To Replace Under Armour In Ten-Year MLB Partnership

NYSJ Sports-Entertainment Business News Service

January 25, 2019:
MLB has signed a ten-year global deal naming Nike the league’s official uniform and footwear supplier and Fanatics manufacturing and distribution licensing rights, beginning with the 2020 season.

The new pact replaces one unveiled in 2016, in which Under Armour was to begin manufacturing MLB on-field apparel beginning in 2020.

Nike said the uniforms, including all along with baselayer, game-day outerwear and training apparel for the 30 MLB clubs. would be developed by its team of designers.

Fanatics, a global leader for licensed sports merchandise and a current MLB partner, “has been granted broad consumer product licensing rights to manage the manufacturing and distribution of the Nike MLB Authentic Collection, as well as Nike and Fanatics fan gear, sold through the retail community, including MLBShop.com, MLB clubs and brick & mortar stores.”

Financial terms were not shared.

Fanatics said it would "utilize its vertical commerce model to create and distribute" a wide range of MLB fan apparel sold at retail, including “jerseys, post-season apparel and hot market gear that captures the latest events happening on the field.”

Under Armour has been dealing with financial issues and is reworking its domestic and international strategies, key reasons for the company to no longer be involved in the MLB alliance, according to industry analysts.

The MLB deal sees Nike replacing Majestic Athletics, which has manufactured MLB batting-practice jerseys since 1982 and has been the exclusive supplier of game uniforms since 2005.

However, Majestic will still be heavily involved.

In 2017, Fanatics acquired Majestic from VF Corp., which had acquired the company in 2007.

Fanatics said as part of the process it would keep production in the Majestic manufacturing plant in Palmer Township, PA (about 75 north of Philadelphia).

Nike and Fanatics also have official on-field and on-court alliances the NFL and NBA.

“Nike’s global brand and reputation as a leader in marketing and driving innovation makes them an ideal partner,” Rob Manfred, MLB commissioner, said via the league.

“In addition, Fanatics is a valuable partner who has proven to serve our fans with speed, agility and quality service. We’re very excited about the possibilities this unique arrangement provides us over the next decade.”

“Nike’s global brand and reputation as a leader in marketing and driving innovation makes them an ideal partner."

Supporting the alliance, Nike will continue as an official MLB sponsor and willutilize its Nike Baseball athletes in official MLB uniforms across its advertising and promotions.

Nike said it currently has endorsement relationships with more than 500 MLB and Minor League players, including Mike Trout, Giancarlo Stanton, George Springer, José Ramirez, Max Scherzer, Jacob deGrom, Javier Báez and Nolan Arenado.

As part of the new agreement, Nike will partner with all 30 MLB clubs and promote its brand and products across MLB media assets including MLB Network, MLB.com, and MLB social media.

According to Tom Peddie, vp/GM for Nike North America, “We’re thrilled to bring more innovation and creativity to Major League Baseball and the incredible athletes who play the game.

“This is an exciting time for baseball, and we look forward to partnering with MLB to grow the sport both across America as well as around the globe.”  

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