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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May212010

En Route To The 2010 FIFA World Cup, Nike Reboots Its Global Executive Team

Part of Nike's new 'management team': Homer Simpson and soccer star Ronaldo in a scene from 'Write the Future' TV commercial.May 20, 2010: As Nike continues to unleash its global marketing forces to take on adidas at the upcoming FIFA World Cup, the company has also revamped its global executive team "to drive growth and reinforce its commitment to developing management talent around the world."

Foremost among the changes is the naming of Joaquin Hidalgo to the new position of vp-emerging markets. Hidalgo, who reports to president of Nike global operations Gary DeStefano, has more than two decades of experience with Nike, most recently as vp-global brand marketing. There, he was "instrumental in building and expanding Nike’s brand globally through innovative product launches and highly successful marketing strategies," according to the company. He previously built and grew Nike’s global football/soccer business as vp-global football and also was vp-USA brand management team.

Nike has also named Davide Grassoas vp-global brand marketing. Grassoas has more than 15 years of marketing management experience, most recently as Nike's vp-global football.

And Jayme Martin, a 13-year Nike vet, has been named vp-global running. Martin had been Nike's vp-emerging markets, but also has held various senior key global and geographic management roles, including vp-Americas region.

“Nike is growing by driving deeper consumer connections and expanding market share,” Charlie Denson, president of the Nike Brand, said in a statement. “[This] announcement strengthens our global management team and we look forward to their leadership in these key roles.”

The changes come just weeks before the World Cup, where adidas is the official category partner of FIFA but Nike has mapped a strategy to net its share of the global spotlight. The stakes are high: The worldwide sale of soccer-related goods hit $10.8 billion in 2008, which was a non-World Cup year, and this year could exceed $11 billion, per marketing consultant and research firm NPD Group, Port Washington, NY.

As an official FIFA partner, adidas balls will be exclusive to the event in South Africa, running from June 11-July 11; all officials and refs there will be outfitted by adidas; and adidas will have exclusive signage in and around all stadiums and local venues, putting their three-stripe logo on TV and other media outlets worldwide. Adidas also will be outfitting 17 of the 32 nations participating, including the home nation South African squad.

But Nike has signed deals with nine national teams taking part in the World Cup, including the U.S., and a tenth squad via its Umbro division, which is the official partner of the English national team.

Nike this week also unveiled its "Write the Future" soccer campaign. Because it does not have rights to use FIFA and official World Cup brands and logos, the campaign, anchored by a TV spot that runs three minutes (but which will be broken into 60-, 30- and 15-second spots for consumption) can only make strong allusions the upcoming soccer event. But it does include such world class players (and Nike spokesmen) as Cristiano Ronaldo, Wayne Rooney, Fabio Cannavaro, Didier Drogba, Ronaldinho and U.S. National team star Landon Donovan, with each envisioning the future either as bleak after failing to make an important play during a game or beautiful after achieving success on the soccer pitch.

In one scene, England striker Rooney envisions an intercepted pass destroying his career, forcing him to become a groundskeeper and live in a trailer park. But he then re-imagines the play coming to a successful conclusion, bringing with it him knighthood, parents naming their newborns Wayne and even victory playing table tennis with Roger Federer.


Also making guest appearances are NBA all-star Kobe Bryant and TV star Homer Simpson, who gets scored on by a visiting — and equally animated — Ronaldo.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” Nike's Grasso said in a statement.

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