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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
May302009

Nike In Fast-Break Mode With Most Valuable Puppets

May 30, 2009: Nike, apparently playing it safe just in case the anticipated Kobe Bryant and LeBron James NBA Finals match up does not become a reality, this week released three new TV spots in its "Most Valuable Puppets" campaign, via Weiden + Kennedy, Portland, Ore. Nike had been releasing one a week over the past three weeks during the post season. But over the past few days, viewers have seen the odd couple pairing of Muppet-like Kobe and LeBron caricatures playing basketball in their apartment, as co-anchors on ESPN's SportsCenter and as hosts to a young fan whose devotion goes to the extreme. In the SportsCenter takeoff, the two are wearing suits and competing to see who sings the ESPN theme song best ("Da-da-da...da-da-da"). In "Mrs. Lewis," the one-upsmanship that has been the campaign's theme has Kobe telling LeBron, "I have two words for you brother: 81 points," referring to the output the real Kobe had in one game in 2006. LeBron asks Kobe, "You know what 23 is reversed?" in reference to his uniform number. "Triple-double, all the time!" "You think you can get a triple-double on me right now?!" Kobe challenges. "I don't think so." LeBron replies, "Funny, I got a ball right here. What you wanna do?" And they proceed to play ball in the living room with a regulation hoop that happens be there, knocking over furniture, a bowl of popcorn and other objects, stopping only when the phone rings. LeBron answers, and we hear a woman yelling at the other end. "Oh, yes. Absolutely," LeBron answers in what appears to be an apologetic tone. "Yes ma'am." "Who was that?" asks Kobe, expecting to hear a complain about their ball playing. "That was Mrs. Lewis from downstairs," answers LeBron. Then, waiting a moment, LeBron shouts, "She said you ain't got no defense," and the game is on again. In the fifth spot in the series, "Lil Dez," the pair have to babysit Mrs. Lewis' son, a situation that soon turns sour as the kid rambles incessantly. "I can't believe I live downstairs from you guys. Kobe, do you polish your [championship] rings? LeBron, have you ever just sat on anyone's shoulders while you are in the air? How'd you guys pick your numbers? LeBron, you have over 20 triple-doubles. Can I have one? Hey, Kobe. Hey, LeBron. Do you have any new shoes?" At which point they take him into a warehouse size room filed with unopened boxes of Nike shoes, which overwhelms Lil Dez and finally shuts him up. Bryant and the Los Angeles Lakers are in the NBA Finals, which begin June 4. James and the Cavaliers could be eliminated by the Orlando Magic on Saturday (May 30); a victory would set up Game 7 on June 1.

NIKE SEES LONG RUN WITH KOBE-LEBRON MOST VALUABLE PUPPETS

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