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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
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8. Carmelo Anthony
9. Sergio Gracchia
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1. New York Yankees
2. Houston Astros
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Apr082010

Nike Airs Woods Ad As Tiger Gets Chastised By Masters Chairman Billy Payne

Tiger Woods listens while his late father Earl speaks in new Nike TV spot.April 8, 2010: Nike has finally unveiled the first TV spot featuring Tiger Woods since the golfer fell from grace following his SUV accident outside his home in the early morning of Thanksgiving Day 2009. The TV spot breaks a day after Billy Payne, chairman of the Augusta National Golf Club, site of The Masters, took Woods to task for the actions that have turned the golfer's personal life into a public soap opera.

The commercial, from Wieden + Kennedy, features Woods and the voice of his late father, Earl, who died in 2006. This week, EA Sports also unveiled an online campaign to support its new Tiger Woods PGA Tour Online. (See Q&A with EA Sports president Peter Moore.)

Nike and EA have been Woods' strongest supporters over the past few months. Unlike the EA campaign, the Nike TV spot takes an introspective , soul-searching tone than product promotion. The spot takes a far different tone than a Nike ad in 2009, which marked Woods return to the PGA Tour following knee surgery with a humorous look at how other golfers did not miss him because they were finally able to win tournaments.

"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement.

The spot will run on ESPN, which is covering the first two rounds of The Masters, which marks Woods first competitive foray since winning The Australian Masters in mid-November.

Payne addressed Woods and his lifestyle choices during a press conference in Augusta. "We are aware of the significance this week to a very special player," Payne said. "As he ascended in our rankings of the world's great golfers, he became an example to our kids that success is directly attributable to hard work and effort. But as he now says himself, he forgot in the process to remember that with fame and fortune comes responsibility, not invisibility. It is not simply the degree of his conduct that is so egregious here; it is the fact that he disappointed all of us, and more importantly, our kids and our grandkids. Our hero did not live up to the expectations of the role model we saw for our children.

"Is there a way forward? I hope yes. I think yes. But certainly his future will never again be measured only by his performance against par, but measured by the sincerity of his efforts to change. I hope he now realizes that every kid he passes on the course wants his swing, but would settle for his smile.

"I hope [Woods] can come to understand that life's greatest rewards are reserved for those who bring joy to the lives of other people," Payne continued. "We at Augusta hope and pray that our great champion will begin his new life here [on April 8]  in a positive, hopeful and constructive manner, but this time, with a significant difference from the past."

In the 30-second spot, "Earl and Tiger," filmed in black and white, Woods wears a Nike hat and sweater and stares stoically at the camera as his father speaks. "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your think was, I want to find out what your feelings are, and did you learn anything."

Nike said the spot would only run for a limited time and did not indicate whether or not follow up TV spots would continue the same tone or style.

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Reader Comments (1)

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April 20, 2010 | Unregistered Commenterlijun

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