Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov102016

Nike Opens New York Store With Help From Serena, Odell, Nas, Bella Hadid, Jordan

By Barry Janoff

November 10, 2016: To borrow the lyrics from Frank Sinatra’s classic song, “New York, New York,” Nike believes that if they can make it here, they can make it anywhere.

Following a soft opening this week, the sports footwear and apparel company is scheduled to officially open its newest retail experience, Nike Soho, Nov. 11, a five-story, 55,000-square-foot digitally enhanced  store in New York City’s Soho district.

According to Nike, “The new Nike Soho is designed to deliver the best of Nike products and personalized services through a series of reimagined spaces (offering) one-of-a-kind immersive experiences for consumers.”

To support the opening, Nike has brought along some friends in a multi-media campaign, “New York Made,” including Serena Williams, Odell Beckham Jr., Nas and Bella Hadid.

The effort includes print, OOH, Internet, social media (including Twitter destination #NYMade) and POP.

In-store launch events are scheduled to include Serena, Genie Bouchard, Simone Biles and Victor Cruz and new kicks from Kyrie Irving (Kyrie 2 Krispie Kreme).

As part of the campaign, via a partnership with the New York City Parks and Recreation Dept., Nike unveiled Stanton Street Courts by Kaws, two side-by-side full basketball courts that have been reimagined and painted by Brooklyn, NY-born artist Brian “Kaws” Donnelly. The outdoor courts are located at Sara D. Roosevelt Park in Manhattan’s Lower East Side.

Along with multi-sport products — including exclusive releases from LeBron James and Jordan Brand — highlights of Nike Soho include interactive digital Nike+ Running, Basketball and Soccer Trial Zones.

The Nike+ Basketball Trial Zone features a 23-foot ceiling and a half-court with video screens and sensors simulating game conditions that enable customers to go through six custom drills of varying skill levels, feeling as if they are on actual playground courts in New York.

Nike+ Running and Soccer Trial Zones offer similar experiences in their respective sports..

The Stands is a seating area to accommodate visitors for live in-store programming, which Nike said would include discussions with leading athletes, designers, and trendsetters, as well as video feed of Nike Soho’s upcoming product launches and latest store and company news.

“With Nike Soho we can realize the promise of personalized performance,” Heidi O’Neill, Nike’s president of global direct to consumer, said in a statement. “Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential.”

According to Serena Williams, who attended a pre-opening event in the store on Nov. 10, “It’s great to see the everyday athlete getting the same personalized treatment from Nike that I’ve enjoyed over the years. When you have experts guiding you along the way, it can make all the difference to your game.”

Back to Home Page