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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov102016

Nike Opens New York Store With Help From Serena, Odell, Nas, Bella Hadid, Jordan

By Barry Janoff

November 10, 2016: To borrow the lyrics from Frank Sinatra’s classic song, “New York, New York,” Nike believes that if they can make it here, they can make it anywhere.

Following a soft opening this week, the sports footwear and apparel company is scheduled to officially open its newest retail experience, Nike Soho, Nov. 11, a five-story, 55,000-square-foot digitally enhanced  store in New York City’s Soho district.

According to Nike, “The new Nike Soho is designed to deliver the best of Nike products and personalized services through a series of reimagined spaces (offering) one-of-a-kind immersive experiences for consumers.”

To support the opening, Nike has brought along some friends in a multi-media campaign, “New York Made,” including Serena Williams, Odell Beckham Jr., Nas and Bella Hadid.

The effort includes print, OOH, Internet, social media (including Twitter destination #NYMade) and POP.

In-store launch events are scheduled to include Serena, Genie Bouchard, Simone Biles and Victor Cruz and new kicks from Kyrie Irving (Kyrie 2 Krispie Kreme).

As part of the campaign, via a partnership with the New York City Parks and Recreation Dept., Nike unveiled Stanton Street Courts by Kaws, two side-by-side full basketball courts that have been reimagined and painted by Brooklyn, NY-born artist Brian “Kaws” Donnelly. The outdoor courts are located at Sara D. Roosevelt Park in Manhattan’s Lower East Side.

Along with multi-sport products — including exclusive releases from LeBron James and Jordan Brand — highlights of Nike Soho include interactive digital Nike+ Running, Basketball and Soccer Trial Zones.

The Nike+ Basketball Trial Zone features a 23-foot ceiling and a half-court with video screens and sensors simulating game conditions that enable customers to go through six custom drills of varying skill levels, feeling as if they are on actual playground courts in New York.

Nike+ Running and Soccer Trial Zones offer similar experiences in their respective sports..

The Stands is a seating area to accommodate visitors for live in-store programming, which Nike said would include discussions with leading athletes, designers, and trendsetters, as well as video feed of Nike Soho’s upcoming product launches and latest store and company news.

“With Nike Soho we can realize the promise of personalized performance,” Heidi O’Neill, Nike’s president of global direct to consumer, said in a statement. “Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential.”

According to Serena Williams, who attended a pre-opening event in the store on Nov. 10, “It’s great to see the everyday athlete getting the same personalized treatment from Nike that I’ve enjoyed over the years. When you have experts guiding you along the way, it can make all the difference to your game.”

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