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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr022012

As Nike Opens Its NFL Doors, Reebok Is Relegated To Discount Aisle

By Barry Janoff

April 2, 2012: Eighteen months after signing a deal with the NFL, Nike officially took over on April 1 as the league's official uniform outfitter and - no April Fool's Day joke - the NFL Shop site put many of its Reebok goods on sale for as much as 75-85% off.

The five-year deal, signed in October 2010, sees Nike replacing adidas division Reebok as the official uniform provider. Reebok's deal ten-year deal with the NFL expired after the 2011-12 season.

In addition to Nike, new apparel-related partners now activating under the deal — valued by industry analysts at $1 billion and more — include Under Armour, New Era, G-III Apparel Group, VF Corp., Outerstuff Ltd. and '47 Brand headwear.

According to Nike, official jerseys will hit be available for pre-order April 15 and available for sale April 26, to coincide with the NFL Draft. As part of its marketing support, Nike multi-media activation will include TV, print and Internet. Nike and the NFL Shop have unveiled a sweepstakes in which five people who register at the site will get a $100 gift certificate.

"Initial response to the product has been great," Charlie Denson, Nike brand president, told analysts and media during a conference call on March 22. "Orders so far have exceeded all of our expectations. We're incredibly excited about the potential of our partnership with the NFL."

Nike said it would officially unveil the 2012 NFL jerseys on April 3 during an event expected to take place in Brooklyn, NY. The jerseys will then head to Manhattan and will be on display beginning later that day at the NFL's pre-draft pop-up store, which has taken over Avenue of the Americas between 41-42nd Street.

(The store itself opens April 2 at 10:45 AM ET, with the NFL offering a free commemorative 2012 draft coin to the first 500 people.)

Among the items expected to drive sales are Peyton Manning's Denver Broncos and Tim Tebow's New York Jets jerseys. T-shirts featuring their names and respective team logos already are available at the NFL Shop Web site.

Also anticipated to be a hot seller is the jersey from incoming rookie Andrew Luck, who is expected to be the No. 1 overall pick in the NFL Draft by the Indianapolis Colts later this month.

In addition, Nike is gearing up its own Web store for the new products and supporting with information at dedicated social media sites, including Twitter and Facebook.

"I'm confident we'll create a lot of positive energy when we launch this product on April 3 in New York City and when the jerseys hit the shelves during the NFL Draft later in the month," Denson said during the conference call.

Nike itself seems to be unable to predict demand for certain items. At its Nike Shop Twitter site, one consumer asked, "Do you anticipate having Green Bay Packers shirts a week from now in XXL?" To which Nike replied, "They could sell out, they could not."

Meanwhile, at the NFL Shop Web site, outgoing official Reebok jerseys from such players as Michael Vick, Joe Flacco, Tony Romo, Larry Fitzgerald and Darrelle Revis have been relegated to a section called "Outlet Sale."

"We talk a lot about our mission and our ability to lead and transform the marketplace," Denson said during the conference call. "In North America that means having our hands on all the levers, across channels, up and down price points, online and in-store with our partners."

Regarding the pre-order and other iindicators the company has seen in advance of the NFL deal kicking in, Denson said, "I consistently refer to the North American marketplace as the best example of our category offense in action. It's where we have our deepest retail partnerships and where [direct-to-consumer] business is most advanced . . . If I haven’t been working here for the last 33 years, I'd swear, North America might even be considered an emerging market."

Nike To Get Lead Role As NFL Redesigns $2 Billion Category

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