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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan142013

Is Tiger Woods Ready To Hand Off Nike Golf's Marketing Crown To Rory McIlroy?

By Barry Janoff

January 14, 2013: Tiger Woods may have been the king of Nike Golf for the past 15 years but Rory McIlroy has stepped into the throne room to the chants of, "The King is Dead! Long life the King!"

Nike confirmed today that it has signed a long-term deal with McIlroy, ranked No. 1 in the world, to represent Nike Golf on the course and in marketing.

Financial terms were not disclosed. Industry analysts said the pact could be worth upward of $200 million over ten years.

The deal was unveiled during a press conference at the Abu Dhabi HSBC Golf Championship, being played Jan. 17-21.

McIlroy, who will sport Nike Golf clubs, balls, footwear, gloves, apparel, headwear and accessories, makes his marketing debut for the brand this week in a TV spot alongside Woods.

“I chose Nike for a number of reasons,” McIlroy said during the press conference. “It’s a company and a brand that really resonates with me. It’s young. It’s athletic. It’s innovative. They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream.”

Other Nike Golf endorsers include Kyle Stanley, Nick Watney, Thorbjorn Olesen and Seung Yul Noh.

Woods has been aligned with Nike Golf since 1996. The company remained with him after Woods' personal life of extra-marital affairs became public knowledge. That cost him more than $30 million in annual endorsements when his deals were terminated by such firms as PepsiCo's Gatorade, AT&T, Procter & Gamble's Gillette and Accenture.

Foreshadowing the Nike Golf union, Woods and McIlroy shared the cover of the European version of EA Sports' Tiger Woods PGA Tour videogame the hit in 2012.

Wood's has won 14 Major championships during his career, but none since the U.S. Open in 2008. Last year, McIlroy became the youngest player in PGA history to hit $10 million in career earnings.

The initial spot, "No Cup is Safe," shows the rivalry and mutual admiration that exists between the 23-year-old McIlroy and the 37-year-old Woods. It will air nationally during golf programming and then go into regular rotation. Support includes print, Internet and social media such as Facebook, Twitter and YouTube. Lead agency is Wieden + Kennedy, Portland, Ore.

"No Cup is Safe" opens with both men practicing drives on a range. McIlroy soars a shot that lands inches from a hole. Tiger's shot hits Rory's ball and is even closer to the hole.

"Any questions?" Tiger says to McIlroy. "So, it's going to be like that!" Rory replies, whose next shot is a hole-in-one. "Oh, someone wants to play," Woods says. "Just trying to keep up with the old guy," McIlroy replies. "Hey," Woods says looking at McIlroy's iconic mop atop his head, "is that your real hair?!!"

They then both drives shots to farther and farther, one landing in the soda cup on the side of a golf cart, another in a beverage cup on a man's kitchen table.

"I just can't miss today," McIlroy says. "Ever get days like that?"

Tiger responds by hitting a golf ball on the fly into a restaurant, off the wall and into a bowl of soup. Rory winds up and without looking hits a ball through a distant office window and into the hole on a guy's putting green.

They then both take a succession of swings that end up in a row of champagne glasses at a wedding reception.

Ultimately, McIlroy picks up a glass to take a drink of water and finds one of Tiger's golf balls inside. "How'd you do that?" McIlroy inquires. Tiger smiles and replies, "You'll learn." (See the full spot here.)

“Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere,” Cindy Davis, president of Nike Golf, said in a statement. “He is the epitome of a Nike Athlete, and he is joining our team during the most exciting time in Nike Golf’s history. We are looking forward to partnering with him to take his remarkable career to the next level.”

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