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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jun122015

Nike Puts The 'N' Into The NBA With Eight-Year, $1B Deal To Replace Adidas

By Barry Janoff

June 11, 2015: Nike is living large in the NBA, and not just thanks to mega endorsers who include LeBron James, Kevin Durant, Kobe Bryant, Blake Griffin, Kyrie Irving and an entire Jordan Brand division.

Nike and the NBA on Wednesday (June 10) signed an eight-year global merchandising and marketing alliance that makes Nike the official on-court apparel provider, beginning with the 2017-18 season.

Nike replaces adidas, which in March said it would not renew its NBA deal when the current contract expires at the end of the 2016-17 season.

The company's current pact as official jersey supplier to the league dates back to 2006, when adidas and the NBA signed an 11-year contract valued at $400 million, according to industry analysts.

For the five years prior to that, the NBA's jersey supplier had been Reebok, which was acquired by adidas in 2005.

The decision comes as adidas, which already had been second to Nike in U.S. retail sales of footwear and sports apparel, fell to third in 2014 behind hard-charging Under Armour.

Financial details of the Nike pact — which includes the NBA, WNBA and NBA Development League — were not released. Industry analysts put the figure at $1 billion.

For its investment, Nike will become the first NBA apparel partner to have its logo appear on NBA uniforms.

The league is also considering putting other corporate logos on its NBA jerseys, as it already does in the WNBA, but has not firmed a timeline for that to become a reality.

Under Armour was also seen as a player in the move to replace adidas. It's lead NBA spokesperson is NBA MVP Stephen Curry, currently leading the Golden State Warriors in the NBA Finals against the Cleveland Cavaliers, led by Nike spokesman James.

"This partnership with Nike represents a new paradigm in the structure of our global merchandising business," NBA commissioner Adam Silver said in a statement. "As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products."

This is the second time Nike replaced adidas in a major sports move. In 2012, Nike took over the NFL deal to be the league's official uniform and apparel partnerfrom Reebok, a division of adidas. It was extended in March to run through 2019.

Adidas said it would not leave the basketball business but instead would focus on signing athlete endorsers, new products and high school and college alliances.

Adidas currently has deals with such NBA players as Derrick Rose, Damian Lillard, Dwight Howard, Jeff Teague and Tim Duncan.

Nike and its Jordan Brand division are by far the biggest supplier of shoes to NBA feet, with more than 300 players combined. Adidas has about 70 and Under Armour about 15, according to HoopsHype.com.

Nike endorsers include LeBron James, Kobe Bryant, Kyrie Irving, James Harden, Kevin Durant and Chris Bosh.

Jordan Brand endorsers include Chris Paul, Russell Westbrook,  Carmelo Anthony, Blake Griffin, Kawhi Leonard, Joe Johnson and Michael Kidd-Gilchrist, as well as the iconic and still high-profile Michael Jordan himself.

Nike has been a global marketing partner of the NBA since 1992, a marketing partner of the WNBA since the league's inception in 1997 and has served as the footwear and exclusive apparel provider of USA Basketball since 2006.

Nike also becomes a first-time marketing partner for the NBA Development League.

"As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally."

Under the new deal, Nike will have global rights to design and manufacture authentic and Swingman jerseys as well as on-court warm-ups and shooting shirts.

Nike said marketing support would activate around several NBA jewel events, including the NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X.

Nike has been and will remain the official partner and apparel provider of Basketball without Borders.

Nike will have an expanded presence at WNBA All-Star and other events throughout the season.

With the NBA D-League, Nike said it would plan season-long marketing activities  to include the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.

According to Mike Parker, president and  CEO for Nike Inc., "We're excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can. In Nike, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike."

With adidas Out, Will Nike, Under Armour Move In To NBA?

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