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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul192009

Why D-Wade Move To Nike's Jordan Brand Is Bad News For Adidas, Converse

Dwayne Wade, now with Jordan Brand, during a photo shoot for Converse.July 19, 2009: Imagine how strong a team that includes Dwayne Wade, Carmelo Anthony, Chris Paul and Michael Jordan plus Kobe Bryant and LeBron James could be and, in terms of marketing, you have an idea of what Nike now has at its command. With Wade switching over from Converse, a division of Nike, to Jordan Brand, Nike has a basketball shoe roster made in basketball hoops heaven. Bryant and James are part of Nike, not specifically the Jordan Brand. But it is the power of the big name that drives the juggernaut and moves consumers into stores, not a corporate site map in which Jordan Brand is a division of Nike. Meaning that when consumers associate NBA players with the shoes they wear, the five basketball stars are part of Nike and not separated by corporate subdivisions.

Adidas has its own roster of basketball endorsers: Dwight Howard, Kevin Garnett, Tim Duncan, Chauncey Billups, Gilbert Arenas, Tracy McGrady and Josh Smith. Among them, on Howard is currently a marketing needle mover, having led the Orlando Magic to the NBA Finals. Garnett and McGrady are both returning from injuries, Arenas has played a total of 15 regular season games over the past two NBA campaigns, Duncan and Billups are not about to move more merchandise than they already have and Smith, entering his sixth season in the league, is still seeking to become an A-list national marketing star,

Nike's move to move Wade also wasn't a good indication regarding the future of Converse, especially when Nike described D-Wade's joining the Jordan Brand by saying that it " fulfills a lifelong dream"  and Wade himself on his Twitter page tweeted, "I'm finally home with Brand Jordan." Wade had been Converse's most visible NBA star since he began endorsing the shoes as a rookie out of Marquette in 2003, the same year Nike bought the iconic company for $306 million. But now that Wade, whose endorsements also include T-Mobile and Gatorade, and who now is offering his own line of Wade Bands (strips of adhesive bandages that can be customized, with proceeds going to The Wade's World Foundation) will star in upcoming Jordan Brand marketing to support signature shoes, Converse not only doesn't have much kick on the street, it takes a significant blow to the head as well.

“For me, the move to Jordan Brand is a dream come true,” Wade said in a statement. “As a kid, I grew up on the south side of Chicago idolizing Michael Jordan and have worked hard to achieve the same success that he’s had on the court. I have enormous respect for this brand and all that it stands for. I’m humbled to be a part of the Team Jordan family and I’m looking forward to a great future.”

Michael Jordan himself, although retired from active play since 2003, remains one of the foremost athlete endorsers in the U.S. A recent poll from Sports Illustrated Kids showed that the 8-14 demographic considers MJ their favorite athlete. And a new Harris Poll lists Jordan as the second favorite athlete among adults behind Tiger Woods; in fact, Jordan has been among the top three in the annual Harris survey for 17 years, an indication of his marketing power.

“I’m thrilled to have Dwyane Wade join the Team Jordan family,” Jordan said in a statement. “In his short time in the league, Dwyane has transformed himself into one of the game’s best and is the embodiment of leadership both on and off the court, a signature trait of our athletes. As the Jordan franchise approaches its silver anniversary, Dwyane will become a pinnacle member of the Jordan roster poised to help lead the Brand for years to come.”

"Much love and respect for Converse," Wade wrote on his Twitter page. "[But D-Wade] on Team Jordan -  Crazy!!"

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