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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr122018

Nike Unveils New Jerseys, Alliance At WNBA Draft Presented By State Farm

By Barry Janoff

April 12, 2018: When the 2018 WNBA Draft presented by State Farm commenced Thursday night in Nike Headquarters NY, (ESPN2, 7 PM ET), a number of top prospects were introduced not only to the world of pro sports but also to the world of pro sports marketing.

In addition to State Farm and host Nike, among the WNBA partners activating around the Draft included Fanatics, New Era, SAP and Verizon, as well as the NBA Store on 5th Ave.

During Round 1, State Farm and Nike were most prominent.

As presenting partner, State Farm received logo placement in the official WNBA Draft logo and inclusion on marketing materials generated by WNBAE.

On ESPN 2, State Farm has four 30-second spots and two five-second billboards, plus on-air graphics and on-site signage.

State Farm will also receive run-of-site banner ads on WNBA.com and present the WNBA Draft section at WNBA.com.
 
Nike is now in its first season as WNBA official on-court apparel provider (taking over from adidas, as it did this past season in the NBA). The company signed an eight-year deal in 2015, valued at $1 billion by industry analysts, which took effect this season.

The deal also includes the NBA’s Gatorade Developmental League.

Kelsey Plum, last year’s No. 1 overall WNBA draft pick, signed with Nike after being selected by the then-San Antonio Stars, since relocated to Las Vegas as the Aces.

This year’s overall No. 1 pick was A’ja Wilson (South Carolina), also drafted by the Aces.

Other first round selections included No. 2 Kelsey Mitchell (Ohio State, Indian Fever), No. 3 Diamond DeShields (Tennessee, Chicago Sky), No. 4 Gabby Williams (UConn, Chicago Sky), No. 5 Jordin Canada (UCLA, Seattle Storm), No. 6 Azurá Stevens (UConn, Dallas Wings), No. 7 Ariel Atkins (Texas, Washington Mystics), No. 8 Victoria Vivians (Mississippi State, Indiana Fever), No. 9 Lexie Brown (Duke, Connecticut Sun) and No. 10 Kia Nurse (UConn, New York Liberty).

Each player drafted received a Nike Icon Edition jersey, presented to them by WNBA president Lisa Borders.
 
On Friday (April 12), Nike will release its line of WNBA fan apparel on WNBAStore.com.

The brand previewed the uniforms in a video on social media. The jerseys feature the Nike Swoosh, Verizon’s logo as a league-wide sponsor and each team’s jersey-front sponsor.

Among the 2018 team sponsors (to date):

• Chicago Sky: University of Chicago Medicine

• Connecticut Sun: Mohegan Sun Casino (franchise owner)

• Dallas Wings: American Fidelity

• Indiana Fever: Finish Line

• Los Angeles Sparks: EquiTrust

• Minnesota Lynx: Mayo Clinic

• New York Liberty: DraftKings

• Phoenix Mercury: Talking Stick Resort and Casino

• Seattle Storm: Swedish Medical Center

New Era has produced its first WNBA Draft cap design for the 2018 event.

SAP will air a 30-second spot and have signage in the venue.

SAP is also the presenting partner for the WNBA stats section on WNBA.com.
 
Verizon will have signage on-site and conduct demonstrations from a WNBAE-designated area in Nike headquarters.

On Friday, in the NBA Store, Nike and Fanatics will unveil and promote fan apparel, supported by banner ads on WNBA.com and posts on social media.

Rounds 2 and 3 will air on ESPNU.

The 2018 WNBA season begins May 18.

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