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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar142017

If The Shoe Fits: Nike, adidas, Under Armour Get A Foothold On Big Dance Kicks

By Barry Janoff

March 13, 2017: According to the saying, There’s no business like shoe business . . . especially if you feel as if those shoes can take you to the NCAA Div. I Men’s Basketball Championship.

Like The Beatles' Rubber Soul, Nike, adidas and Under Armour have the feet of this year’s NCAA March Madness schools covered with hits from start to finish.

Nike is the big leader, with 40 schools, followed by adidas at 15 and Under Armour at 12, with Russell Athletic outfitting Texas Southern, according to Eric Smallwood, president for naming rights, sponsorship and consulting firm Apex Marketing Group, St. Clair, MI.

Nike also has the nation’s top ranked women’s school, the UConn Huskies.

Although Nike has been aligned with the most schools, the brand lost eight spots versus 2015, according to Apex Marketing. Under Armour schools have six more spots versus March Madness two years ago, adidas four. (Russell Athletic had three schools in the 2015 tourney.)

Included on Nike’s roster are No. 1 ranked teams Villanova, Gonzaga and University of North Carolina (via a deal with Jordan Brand). adidas has Kansas, the other No. 1 ranked school heading into March Madness.

Nike is also strong among schools ranked No. 2, including Duke, Kentucky and Arizona. adidas has No. 2 ranked Louisville, according to Apex Marketing.

The financial numbers are on the rise for university shoe deals, especially among schools that get a lot of national attention on TV and from fans and marketers.

In May 2016, Under Armour signed a 15-year, $280 million deal with UCLA, regarded as the largest such deal in the category, according to industry analysts. It kicked in this season after UCLA’s pact with adidas had expired.

Nike has three deals considered among the largest in the category, including a 25-year, $252 million pact with Ohio State; a 15-year, $250 million alliance with Texas; and an 11-year, $169 million deal with Michigan.

Under Armour’s deals also include a ten-year, $90 million pact with Notre Dame; a ten-year, $96 million deal with Wisconsin; and a ten-year, $86 million union with UC Berkeley.

According to Nike, several of the schools on its roster will wear Air Jordan 31 Low’s from its March Madness collection, including UNC, Cal, Marquette, Georgetown and Michigan. Each shoe has the respective school’s name on the side and bottom.

Among adidas schools with tournament-specific shoes, Arizona State will wear the (James) Harden Vol. 1; Kansas the Crazy Explosive; and most of the other schools the Dame 3 (Damian Lliard).

And then there are the unique kicks, such as NCAA partner Pizza Hut’s Pie Tops, which were made in limited edition. The Pizza Hut Pie Tops are equipped with Bluetooth communication via a smart button inside the shoe tongue. The button connects the actual Pie Tops shoes to the user's phone and the Pie Tops app, allowing the user to press the button and instantly submit a pizza order.

March Madness Shoes By Brackets (Including Play-In Games)

EAST
No. 1 Villanova Nike v No. 16 Mt St Mary/NOLA Under Armour/Adidas
No. 8 Wisconsin Under Armour v No. 9 Va Tech Nike
No. 5 Virginia Nike v No. 12 UNC Wilmington Adidas
No. 4 Florida Nike v No. 13 East Tenn Nike
No. 6 SMU Nike v No. 11 Providence/USC Nike/Nike
No. 3 Baylor Nike v No. 14 New Mexico St Under Armour
No. 7 South Carolina Under Armour v No. 10 Marquette Nike (Jumpman)
No. 2 Duke Nike v No. 15 Troy State Adidas


WEST
No. 1 Gonzaga Nike v No. 16 South Dakota State Under Armour
No. 8 Northwestern Under Armour v No. 9 Vanderbilt Nike
No. 5 Notre Dame Under Armour v No. 12 Princeton Nike
No. 4 West Virginia Nike v No. 13 Bucknell Adidas
No. 6 Maryland Under Armour v No. 11 Xavier Nike
No. 3 Florida State Nike v No. 14 FGCU Nike
No. 7 St Mary's Under Armour v No. 10 VCU Nike
No. 2 Arizona Nike v No. 15 North Dakota Nike

MIDWEST
No. 1 Kansas Adidas v No. 16 NCCent/UCD Nike/Adidas
No. 8 Miami Adidas v No. 9 Michigan State Nike
No. 5 Iowa St Nike v No. 12 Nevada Nike
No. 4 Purdue Nike v No. 13 Vermont Adidas
No. 6 Creighton Nike v No. 11 Rhode Island Adidas
No. 3 Oregon Nike v No. 14 Iona Adidas
No. 7 Michigan Nike (Jumpman) v No. 10 Oklahoma State Nike
No. 2 Louisville Adidas v No. 15 Jackson State Adidas


SOUTH
No. 1 UNC Nike (Jumpman) v No. 16 Texas Southern Russell Athletic
No. 8 Arkansas Nike v No. 9 Seton Hall Under Armour
No. 5 Minnesota Nike v No. 12 Middle Tenn Nike
No. 4 Butler Nike v No. 13 Winthrop Adidas No. 6 Cincinnati Under Armour
No. 11 KState/Wake Forest Nike/Nike
No. 3 UCLA Adidas v No. 14 Kent St Under Armour
No. 7 Dayton Nike v No. 10 Wichita State Nike
No. 2 Kentucky Nike v No. 15 North Kentucky Adidas

SOURCE: Apex Marketing Group

NCAA Finds Brands, Fans Have $1.24B March Madness

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