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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan052011

New Year, Same Battle: Nike, adidas Go Toe-To-Toe In Australian Open Activation

By Barry Janoff, Executive Editor

January 5, 2011: The new year has barely started, but long-time rivals adidas and Nike already are going toe-to-toe in anticipation of the Australian Open, the first of four tennis Grand Slams in 2011.

Among the players who sporting adidas athletic shoes and outfits will be Andy Murray, Jo Tsonga, Ana Ivanovic and Fernando Verdasco. Nike will counter with  athletes including defending champion Roger Federer, Rafael Nadal, defending woman's champion Serena Williams, Maria Sharapova, Juan Martin del Potro and Li Na.

The Australian Open will be played Jan. 17-30 in Melbourne.  It will be shown in the U.S. on ESPN and The Tennis Channel.

A 'thief' has broken into adidas headquarters . . . In anticipation of the tournament, adidas has unveiled "Find Them Fast," an interactive search around the world to find missing pairs of adizero Feather shoes belonging to Tsonga, Ivanovic and Verdasco, as well as missing pairs of adizero F50 Prime boots belonging to soccer star Lionel Messi, all of which were "stolen" from adidas headquarters in Herzogenaurach, Germany.

. . . and has taken shoes but left some clues.Consumers will be given clues now through the start of the Australian Open via such media outlets as YouTube, Facebook and Twitter. The first set of clues is now accessible at YouTube via "surveillance camera footage" that shows the actual theft of the adidas shoes.

Meanwhile, Nike has started to activate behind the Australian Open by unveiling a collection of shoes and sportswear for Federer, Nadal, Sharapova and del Potro, respectively. A series of clips on YouTube, in addition to a dedicated Australian Open micro-site linked to Nike's home page, will support.

Australian Open marketing partners that will activate for the tournament via multi-media campaigns as well as on-site include IBM, Kia, Rolex, Jacob's Creek, ANZ, Panasonic, Powerade, Evian, Heineken, Virgin Blue Airlines and Wilson, which is expected to supply "4,000 dozen" tennis balls. ESPN will also support its coverage in the U.S. with TV and online efforts.

Separately, adidas is teaming with clothing company Diesel to produce five different limited-edition sports shoes, including two retro styles based on footwear worn by tennis icon Stan Smith. The two brands, which previously collaborated for a special denim collection in 2008, said that the exclusive Diesel/adidas Originals sneaker collection are scheduled to launch Jan. 20, with only 10,000 pairs available globally at Diesel stores on online via Diesel and adidas.

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