Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan052011

New Year, Same Battle: Nike, adidas Go Toe-To-Toe In Australian Open Activation

By Barry Janoff, Executive Editor

January 5, 2011: The new year has barely started, but long-time rivals adidas and Nike already are going toe-to-toe in anticipation of the Australian Open, the first of four tennis Grand Slams in 2011.

Among the players who sporting adidas athletic shoes and outfits will be Andy Murray, Jo Tsonga, Ana Ivanovic and Fernando Verdasco. Nike will counter with  athletes including defending champion Roger Federer, Rafael Nadal, defending woman's champion Serena Williams, Maria Sharapova, Juan Martin del Potro and Li Na.

The Australian Open will be played Jan. 17-30 in Melbourne.  It will be shown in the U.S. on ESPN and The Tennis Channel.

A 'thief' has broken into adidas headquarters . . . In anticipation of the tournament, adidas has unveiled "Find Them Fast," an interactive search around the world to find missing pairs of adizero Feather shoes belonging to Tsonga, Ivanovic and Verdasco, as well as missing pairs of adizero F50 Prime boots belonging to soccer star Lionel Messi, all of which were "stolen" from adidas headquarters in Herzogenaurach, Germany.

. . . and has taken shoes but left some clues.Consumers will be given clues now through the start of the Australian Open via such media outlets as YouTube, Facebook and Twitter. The first set of clues is now accessible at YouTube via "surveillance camera footage" that shows the actual theft of the adidas shoes.

Meanwhile, Nike has started to activate behind the Australian Open by unveiling a collection of shoes and sportswear for Federer, Nadal, Sharapova and del Potro, respectively. A series of clips on YouTube, in addition to a dedicated Australian Open micro-site linked to Nike's home page, will support.

Australian Open marketing partners that will activate for the tournament via multi-media campaigns as well as on-site include IBM, Kia, Rolex, Jacob's Creek, ANZ, Panasonic, Powerade, Evian, Heineken, Virgin Blue Airlines and Wilson, which is expected to supply "4,000 dozen" tennis balls. ESPN will also support its coverage in the U.S. with TV and online efforts.

Separately, adidas is teaming with clothing company Diesel to produce five different limited-edition sports shoes, including two retro styles based on footwear worn by tennis icon Stan Smith. The two brands, which previously collaborated for a special denim collection in 2008, said that the exclusive Diesel/adidas Originals sneaker collection are scheduled to launch Jan. 20, with only 10,000 pairs available globally at Diesel stores on online via Diesel and adidas.

Back to Tennis

Back to Home Page