Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Finals 2017 Schedule

Cleveland Cavaliers vs. Golden State Warriors
Game 1: Thursday June  1 Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Cleveland 9 PM ET ABC
Game 5 * Monday June 12 Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Cleveland 9 PM ABC
Game 7 * Sunday June 18 Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NHL 2017 Stanley Cup Finals

Nashville Predadors vs. Pittsburgh Penguins
Game 1: Monday May 29 Nashville at Pittsburgh NBC 8 PM ET
Game 2: Wednesday May 31 Nashville at Pittsburgh NBCSN 8 PM ET
Game 3:  Saturday June 3 Pittsburgh at Nashville NBCSN 8 PM ET
Game 4: Monday June 5 Pittsburgh at Nashville NBC 8 PM ET
Game 5* Thursday June 8 Nashville at Pittsburgh NBC 8 PM ET
Game 6* Sunday June 11 Pittsburgh at Nashville NBC 8 PM ET
Game 7* Wednesday June 14 Nashville at Pittsburgh NBC 8 PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun142013

NHLPA Brews New Deal With Budweiser For Canadian Marketing, Activation

Special to NYSportsJournalism.com

June 14, 2013: The National Hockey League Players’ Assn. has signed a multi-year deal with Budweiser Canada and will support with marketing, activations and experiential "touch points" throughout the country.

Financial details were not disclosed.

The alliance, which started during the Stanley Cup with a commercial that aired across the country, is intended "to bring hockey fans closer to their favo]rite players and the game they love [and to] create more experiential touch points between hockey fans and players."

The NHL itself has a marketing alliance with Molson Coors Canada, as well as MillerCoors (Coors Light) in the U.S.

“Budweiser has a long-term commitment to supporting hockey at all levels from coast-to-coast and our partnership with the NHLPA allows us to extend our passion for hockey to include the best players in the world” Kyle Norrington, marketing director for Budweiser Canada, said in a statement. “Our NHLPA sponsorship aligns with Budweiser’s goal to make hockey more exciting, more fun and more accessible for Canadians. We’re looking forward to bringing even more great times to hockey fans from coast-to-coast.”

According to Mike Ouellet, NHLPA chief of business affairs, “This partnership will provide us with an opportunity to work closely with Budweiser to creatively connect our Canadian fan base with their hockey heroes,” said, . “Through this multi-season sponsorship, we look forward to extending hockey fans’ connections to the players beyond the ice.”

The launch spot, "Long Distance Calls," stars the Doughty family cheering on their son, Drew, who plays for the Los Angeles Kings. The family is shown at home watching the game on TV, then celebrating after an L.A. goal with a Budweiser Red Light. No players, including Doughty, are actually seen. (See the full spot here.)

Back to Home Page