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Best Marketing Events In April 2017
 
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NFL 2017 Draft Order
(Subject to change)
1. Cleveland Browns
2. San Francisco 49ers
3. Chicago Bears
4. Jacksonville Jaguars
5. Tennessee Titans
6. New York Jets
7. Los Angeles Chargers
8. Carolina Panthers
9. Cincinnati Bengals
10. Buffalo Bills
11. New Orleans Saints
12. Cleveland Browns
13. Arizona Cardinals
14. Philadelphia Eagles
15. Indianapolis Colts
16. Baltimore Ravens
17. Washington Redskins
18. Tennessee Titans
19. Tampa Bay Buccaneers
20. Denver Broncos
21. Detroit Lions
22. Miami Dolphins
23. New York Giants
24. Oakland Raiders
25. Houston Texans
26. Seattle Seahawks
27. Kansas City Chiefs
28. Dallas Cowboys
29. Green Bay Packers
30. Pittsburgh Steelers
31. Atlanta Falcons
32. New Orleans Saints

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr032013

NHL Looks For Image Boost With Marketing Campaign For 2013 Stanley Cup Playoffs

By Barry Janoff

April 3, 2013: The NHL has taken a lot of hits this year — many self-imposed, arising from the league's second lockout since 2005 — including the loss of 510 games (41% of the season) and the cancellation of such jewel events as the Winter Classic and All-Star Game and surrounding festivities.

But the NHL has a chance for public and marketing redemption with the upcoming Stanley Cup playoffs, which begin April 30.

The league wants to tap into the unbounded energy exuded by loyal fans, and open the door for casual and non-hockey fans, with a multi-level campaign, "Because It's The Cup . . ." that also comes with the addendum, "It's Time." The push will be anchored by five TV spots that will air across NHL media partners, led by NBC and NBC Sports networks and NHL Network; and on Internet, with a heavy dose of social media at such destinations as Twitter, Facebook and YouTube.

The campaign will build and expand on last year's initial installment of "Because It's The Cup." Lead agency is mono, Minneapolis.

According to the NHL, every game of the 2013 Stanley Cup playoffs will be televised in the U.S. for only the second time, as they were last year, through an agreement between the NHL and NBC. The four national networks are NBC, NBC Sports Network, CNBC and NHL Network.

Two spots break this week: "First Kiss" and "Get Weird," the former focusing on players and the latter on fans.

"First Kiss" shows NHL players in playoff action and focuses on those veterans and teams who spent years chasing, and ultimately catching (and kissing) the Stanley Cup. It comes with the text, "It's time for the first-kiss jitters."

Among those highlighted are the Pittsburgh Penguins (won the Stanley Cup in 2009, the team's first since 1992 and the first for Sidney Crosby), Chicago Blackhawks (won the Stanley Cup in 2010, the team's first since 1961), Boston Bruins (won the Stanley Cup in 2011, the team's first since 1972), and Los Angeles Kings (which in 2012 won the Stanley Cup for the first time). (See the full spot here.)

"Get Weird" shows the fanatical side of hockey's already excitable fans, including people in super hero costumes, with team logo tattoos on their shaved heads, wearing hard-to-define animal skins and hoisting the Stanley Cup (and faux versions of the Cup) in unusual places.

The spot is played out to the song lyrics, "H-O-C-K-E-Y. I'll love hockey till the day I die." (See the full spot here.)

The NHL said the other spots would break prior to the Stanley Cup playoffs and that all five would remain in rotation through the post-season.

Survey: NHL, Via Social Media, Rebooting With Fans, Marketing Partners

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