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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul282010

Gatorade's G Series Signs As Title Sponsor For NHL R&D Camp

July 28, 2010: Gatorade has signed a deal to become title sponsor for the NHL Research, Development and Orientation Camp, scheduled to take place Aug. 18-19 at the practice facility of the Toronto Maple Leafs in Etobicoke.

Financial terms were not revealed. PepsiCo's Gatorade is a marketing partner of the NHL.

The 2010 NHL Research, Development and Orientation Camp fueled by G Series will include more than 30 prospects eligible for the 2011 NHL Entry Draft. There, they are scheduled to test a number of "suggested rule changes and modifications to the NHL game or playing surface [via] daily scrimmages [that] will create live game-like situations with these variations," according to the league.

The first such R&D event took place in 2004 during the time the NHL suspended play for a season. Among the changes to come out of that session were initiating shootouts to eliminate ties (during the regular season), restricting the ability of goaltenders to play the puck and penalizing players for shooting a puck from their defensive zone into the stands, according to NHL vp-hockey and business development Brendan Shanahan. Shanahan, a former NHL veteran, has overseen the annual R&D event since then and again will handle the duties in 2010.

"We are excited to partner with Gatorade for the 2010 NHL Research, Development and Orientation Camp," Shanahan said in a statement. "The G Series brand and Gatorade's commitment to research is a perfect complement with the Camp's direction for new and innovative ideas."  

According to Dale Hooper, vp-marketing for Gatorade's parent company north of the border, PepsiCo Beverages Canada, "The NHL Research, Development and Orientation Camp is a great fit for us as we both look to a future of sports performance innovation built on a solid foundation of our respective products . . . . For the NHL, we're very excited to see the innovations that come out of this year's Camp."

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