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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar072011

For NHL, March Madness Leads To April, May, June Stanley Cup Greatness

March 7, 2011: March Madness is sometimes best served on ice, even if the real madness doesn't begin until April — and the NHL knows that better than most.

In 2010, the NHL supported the Stanley Cup playoffs with "History Will Be Made," a campaign that the league said was a catalyst in attracting more than 302 million TV viewers, the most watched NHL post-season in 36 years.

This year, in an effort to attract even more casual and non-hockey fans to the playoff run that culminates with the awarding of the Stanley Cup, the NHL and the NBC Sports Group said they would work together to support "History Will be Made" with a multi-media campaign that would "significantly broader distribution."

The national ad campaign will reach fans via TV, online, radio, print, in-arena, POP, mobile and social media platforms of the NHL, NBC and Versus, as well as additional NBC Universal platforms, such as CNBC and MSNBC. The campaign was developed collaboratively by the NHL, NBC Sports Group and Versus, in consultation with global advertising agency, Young & Rubicam.

“There is both quality and power in the History Will Be Made campaign,” John Miller, who heads the NBC Sports Agency and the NBCUniversal Marketing Council, said in a statement. “By pooling our creative resources and air time, we believe collectively we can effectively tell the story of the excitement and emotion of the Stanley Cup Playoffs.”

The first pair of TV spots in this season’s campaign — “Wish” and “Mess” — will debut March 13 during the NBC Sports broadcast of the Chicago Blackhawks at Washington Capitals game. More than 20 additional spots will launch by April 13, the first day of the Playoffs. Starting April 14 through the conclusion of the Stanley Cup finals in June, a new spot will be produced each day, highlighting a key moment from the previous night’s games, according to the NHL.

The campaign also features prominent Stanley Cup playoff moments from the past, including "49 Years," highlighting the Blackhawks winning the 2009-10 Stanley Cup, the team's first league championship in 49 years. Interactive elements include YouTube, where last season fans created more than 2,400 versions of the NHL's "History Will Be Made" spots, eliciting more than 8 million total views. Also for the second year, fans will be able to download the music composed for the History Will Be Made campaign from the NHL’s Facebook page for fan-generated spots.

“The Stanley Cup Playoffs are filled with drama, the emotional highs and lows of crucial wins and losses, the unbearable tension of sudden death overtime and performances that can define a career forever," Brian Jennings, NHL evp-marketing. "Last season, the 'History Will Be Made' campaign . . .  elicited an overwhelming emotional reaction from our fans."

"We expect the campaign to continue to reach and resonate with even more fans, further helping to drive interest and viewership.”

According to Jennings, in addition to generating their own YouTube versions of TV spots, fans brought handmade "History Will Be Made" signs to games and "players even referenced the campaign in post-game interviews. This year, by taking a truly collaborative approach on creative, production and media with NBC Sports and Versus, we expect the campaign to continue to reach and resonate with even more fans, further helping to drive interest and viewership.”

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