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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar072011

For NHL, March Madness Leads To April, May, June Stanley Cup Greatness

March 7, 2011: March Madness is sometimes best served on ice, even if the real madness doesn't begin until April — and the NHL knows that better than most.

In 2010, the NHL supported the Stanley Cup playoffs with "History Will Be Made," a campaign that the league said was a catalyst in attracting more than 302 million TV viewers, the most watched NHL post-season in 36 years.

This year, in an effort to attract even more casual and non-hockey fans to the playoff run that culminates with the awarding of the Stanley Cup, the NHL and the NBC Sports Group said they would work together to support "History Will be Made" with a multi-media campaign that would "significantly broader distribution."

The national ad campaign will reach fans via TV, online, radio, print, in-arena, POP, mobile and social media platforms of the NHL, NBC and Versus, as well as additional NBC Universal platforms, such as CNBC and MSNBC. The campaign was developed collaboratively by the NHL, NBC Sports Group and Versus, in consultation with global advertising agency, Young & Rubicam.

“There is both quality and power in the History Will Be Made campaign,” John Miller, who heads the NBC Sports Agency and the NBCUniversal Marketing Council, said in a statement. “By pooling our creative resources and air time, we believe collectively we can effectively tell the story of the excitement and emotion of the Stanley Cup Playoffs.”

The first pair of TV spots in this season’s campaign — “Wish” and “Mess” — will debut March 13 during the NBC Sports broadcast of the Chicago Blackhawks at Washington Capitals game. More than 20 additional spots will launch by April 13, the first day of the Playoffs. Starting April 14 through the conclusion of the Stanley Cup finals in June, a new spot will be produced each day, highlighting a key moment from the previous night’s games, according to the NHL.

The campaign also features prominent Stanley Cup playoff moments from the past, including "49 Years," highlighting the Blackhawks winning the 2009-10 Stanley Cup, the team's first league championship in 49 years. Interactive elements include YouTube, where last season fans created more than 2,400 versions of the NHL's "History Will Be Made" spots, eliciting more than 8 million total views. Also for the second year, fans will be able to download the music composed for the History Will Be Made campaign from the NHL’s Facebook page for fan-generated spots.

“The Stanley Cup Playoffs are filled with drama, the emotional highs and lows of crucial wins and losses, the unbearable tension of sudden death overtime and performances that can define a career forever," Brian Jennings, NHL evp-marketing. "Last season, the 'History Will Be Made' campaign . . .  elicited an overwhelming emotional reaction from our fans."

"We expect the campaign to continue to reach and resonate with even more fans, further helping to drive interest and viewership.”

According to Jennings, in addition to generating their own YouTube versions of TV spots, fans brought handmade "History Will Be Made" signs to games and "players even referenced the campaign in post-game interviews. This year, by taking a truly collaborative approach on creative, production and media with NBC Sports and Versus, we expect the campaign to continue to reach and resonate with even more fans, further helping to drive interest and viewership.”

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