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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb092011

Heritage Classic: Can The NHL Continue To Score With Crown Jewel Events?

Official program for the 2011 Tim Hortons Heritage Classic.February 8, 2011: The NHL, which this season has already produced the outdoor Bridgestone Winter Classic and All-Star Game, is pulling out all the stops to complete its jewel crown trifecta: the Tim Hortons NHL Heritage Classic on Feb. 20 at McMahon Stadium in Calgary.

According to the NHL, the Heritage Classic "has more corporate partner pre-event activation than any previous NHL outdoor game." Although sponsor and marketing activation is focused north of the border, the NHL wants the excitement to spill into the U.S. The game, featuring the Montreal Canadiens against the host Calgary Flames, will be shown domestically on Versus, with pre- and post-game coverage on NHL Network and NHL.com. It also will be part of what has been dubbed "Hockey Day in America," which includes six hours of hockey coverage on NBC.

Among the challenges is the fact that the Heritage Classic falls on what might be one of the busiest sports days of the year to date. TV events on Feb. 20 also include the NBA All-Star Game, the Daytona 500, college basketball and coverage from MLB spring training.

According to the NHL, the league has had "an amazing response for [the Heritage Classic]  from our partners and sponsors." Highest tiered partners include title sponsor Tim Hortons, Canadian Tire (in-ice), Blackberry (in-ice), Scotiabank (in-ice), and activation from other NHL partners such as Budweiser, Bridgestone, Pepsi, and LG.

"We've got more sponsorship dollars against this game than we had [at the 2011 Winter Classic] in Pittsburgh, which was by far the biggest event business that we've had to date." said John Collins, NHL COO. "Being able to get back and play an outdoor game in Canada is something that our fans, corporate partners and the clubs told us is overdue."

To help hype interest in Canada, a 30-second spot, "Alive In All We Are" has been airing nationwide. "This campaign is designed to capture the emotional connection that exists between Canada and the game of hockey — Canada is hockey and hockey is Canada," said Brian Jennings, NHL evp-marketing. "The images of a frozen neighborhood pond and the words of this poem illustrate the timeless tradition of playing hockey outdoors that is part of so many childhoods for Canadian fans and NHL players alike."

In addition, the Tim Hortons NHL Heritage Classic Truck Tour presented by Canadian Tire has been making stops cross-country en route to Calgary on Feb. 9. The vehicle is a custom-built, 53-foot truck that houses the specialized equipment used to make the rink at McMahon Stadium.

On Feb. 19, the NHL will open to the public Spectator Plaza, an outdoor hockey and entertainment festival outside McMahon Stadium populated by NHL marketing partners. Included will be live musical performances, interactive hockey-themed attractions, prizes and giveaways, food, beverage and merchandise tents.

The Heritage Classic predates the Winter Outdoor Classic, with the first one dating back to November 2003 at Edmonton's Commonwealth Stadium. The annual Winter Classic has been played in the U.S. since 2008. It's popularity was a major catalyst in moving the NHL to relaunch the outdoor Heritage Classic in Canada.

"Being able to get back and play an outdoor game in Canada is something that our fans, corporate partners and the clubs told us is overdue."

Tim Horton's signed on as presenting sponsor, and also a league partner in Canada, earlier this season.

According to the NHL, fan research conducted in early January by IMI International showed that 50% of Canadians are already aware of the Heritage Classic and that among Canadian fans the Heritage Classic is already ranked third to the Stanley Cup and Hockey Night in Canada for celebrating the game of hockey in Canada.

NHL, Hortons Ink Classic Deal

NHL Signs Canadian Tire For League, Heritage Activation


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