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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul012013

NHL Marketing Deal With Anco Called First In Consumer Retail Category

By Barry Janoff

July 1, 2013: Hockey players cannot survive in the National Hockey League unless they are good on blades.

Now, the league has taken that to another level, signing a deal with Anco Wipers to become the official wiper blade of the NHL.

Financial terms of the deal, being called the first of its kind in the wiper category, were not disclosed.

The Southfield, Michigan-based division of Federal-Mogul will tout its NHL alliance in a multi-level marketing campaign that promotes the company's tagline, “the clearest choice in wiper blades,” via "an array of NHL broadcast, online and social media advertising and other promotional activities." According to Anco, targeted national and local offers will be "designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading Anco products."

Anco did not reveal whether any NHL players would be part of marketing.

"The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons."

“This partnership is the first of its kind within the wiper category and an ideal fit for the Anco brand,” Michael Proud, director of marketing, North America, for Federal-Mogul, said in a statement. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons. ANCO will feature carefully-targeted programs and merchandising tools aimed at driving consumers to the brand.”
 
According to Mike Callanan, senior director of integrated sales for the NHL, “The NHL season aligns perfectly with the key selling periods for Anco, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike. This coupled with support of our broadcast partners and NHL-controlled media assets will provide a deeper engagement with the NHL’s highly-desirable fan demographic.”

ANCO said that its products are available through thousands of leading automotive parts providers for "virtually any popular passenger vehicle."

“Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season,” Proud said. “The NHL is hotter than ever and is extending its
reach through national, online, social and local media. This partnership couldn’t happen at a better time for the sport and Anco.”

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