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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul012013

NHL Marketing Deal With Anco Called First In Consumer Retail Category

By Barry Janoff

July 1, 2013: Hockey players cannot survive in the National Hockey League unless they are good on blades.

Now, the league has taken that to another level, signing a deal with Anco Wipers to become the official wiper blade of the NHL.

Financial terms of the deal, being called the first of its kind in the wiper category, were not disclosed.

The Southfield, Michigan-based division of Federal-Mogul will tout its NHL alliance in a multi-level marketing campaign that promotes the company's tagline, “the clearest choice in wiper blades,” via "an array of NHL broadcast, online and social media advertising and other promotional activities." According to Anco, targeted national and local offers will be "designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading Anco products."

Anco did not reveal whether any NHL players would be part of marketing.

"The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons."

“This partnership is the first of its kind within the wiper category and an ideal fit for the Anco brand,” Michael Proud, director of marketing, North America, for Federal-Mogul, said in a statement. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons. ANCO will feature carefully-targeted programs and merchandising tools aimed at driving consumers to the brand.”
 
According to Mike Callanan, senior director of integrated sales for the NHL, “The NHL season aligns perfectly with the key selling periods for Anco, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike. This coupled with support of our broadcast partners and NHL-controlled media assets will provide a deeper engagement with the NHL’s highly-desirable fan demographic.”

ANCO said that its products are available through thousands of leading automotive parts providers for "virtually any popular passenger vehicle."

“Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season,” Proud said. “The NHL is hotter than ever and is extending its
reach through national, online, social and local media. This partnership couldn’t happen at a better time for the sport and Anco.”

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