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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul012013

NHL Marketing Deal With Anco Called First In Consumer Retail Category

By Barry Janoff

July 1, 2013: Hockey players cannot survive in the National Hockey League unless they are good on blades.

Now, the league has taken that to another level, signing a deal with Anco Wipers to become the official wiper blade of the NHL.

Financial terms of the deal, being called the first of its kind in the wiper category, were not disclosed.

The Southfield, Michigan-based division of Federal-Mogul will tout its NHL alliance in a multi-level marketing campaign that promotes the company's tagline, “the clearest choice in wiper blades,” via "an array of NHL broadcast, online and social media advertising and other promotional activities." According to Anco, targeted national and local offers will be "designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading Anco products."

Anco did not reveal whether any NHL players would be part of marketing.

"The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons."

“This partnership is the first of its kind within the wiper category and an ideal fit for the Anco brand,” Michael Proud, director of marketing, North America, for Federal-Mogul, said in a statement. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons. ANCO will feature carefully-targeted programs and merchandising tools aimed at driving consumers to the brand.”
 
According to Mike Callanan, senior director of integrated sales for the NHL, “The NHL season aligns perfectly with the key selling periods for Anco, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike. This coupled with support of our broadcast partners and NHL-controlled media assets will provide a deeper engagement with the NHL’s highly-desirable fan demographic.”

ANCO said that its products are available through thousands of leading automotive parts providers for "virtually any popular passenger vehicle."

“Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season,” Proud said. “The NHL is hotter than ever and is extending its
reach through national, online, social and local media. This partnership couldn’t happen at a better time for the sport and Anco.”

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