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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec022013

NHL Grooms Deal With L’Oréal Paris Men Expert To Reach Untapped Market

Special to NYSportsJournalism.com

Dec. 2, 2013: In an effort to take advantage of a burgeoning category largely untapped by the league, the NHL has signed a three-year deal with L’Oréal Paris Men Expert to reach fans via male grooming products.

The Canada-based grooming and lifestyle brand said this marks its first sports sponsorship. Financial details were not released.

A multi-platform campaign will be anchored by NHL Life presented by L’Oréal Paris Men Expert and "NHL Weekly Pick ‘Em powered by L’Oréal Paris Men Expert."

NHL Life "is an NHL.com exclusive online video series that offers fans a behind the scenes glimpse into the lives of various on-ice and front-office NHL personalities." The series debuted Nov. 28. (Details here.)

"NHL Weekly Pick ‘Em" is a weekly contest for fans to "up their game by choosing all outcomes of Saturday NHL match-ups." The activation, which begins this weekend, also gives visitors the opportunity to win such weekly prizes as Shop.Canada.NHL.com gift cards and L’Oréal Paris Men Expert products. Top performers during the course of the season will be eligible for the opportunity to win a grand prize trip for two to the 2014 NHL Awards.  

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle,” Hugo Thibault, communications director for L’Oréal Paris, said in a statement. “We are thrilled to develop an intrinsic link between Canada’s most beloved sport and our brand.”

"Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skin care continue to grow at a fast pace," according to a study from research and marketing firm NPD Group, based in New York.

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle."

NPD Group's "Men’s Grooming Consumer Report" showed that more than nine in ten men use some type of grooming product. Facial cleansers (excluding bar soap), facial lotions/moisturizers and lip products "are the most commonly used products among male facial skin care users."

In terms of dollars, consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

According to Laurel Walzak, director of integrated sales for the NHL, “We’re excited to partner with L’Oréal Paris to bring our fans exclusive lifestyle content. Whether they are on the ice, behind the bench, or in the front office, our NHL personalities embody style and character, confidence, and flare. A collaboration between the Men Expert brand and the NHL brand to reach hockey fans is a natural fit.”

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