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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov212013

Survey: Majority Of NHL Fans Watching Skating Over Shopping On Black Friday

By Barry Janoff

November 21, 2013: On Friday, Nov. 29, NBC will broadcast the Discover NHL Thanksgiving Showdown.

On Friday, Nov. 29, retailers nationwide will open their doors for "Black Friday," generally regarded as the biggest shopping day of the year.

Good news for the NHL, NBC and their marketing partners: 73% of hockey fans said they plan to watch the Boston Bruins host the New York Rangers, and another 9% said they plan to record the game while they shop and watch it later.

Of course, there are those hockey fans who will be eyeing deals rather than hockey skills: 11% said they plan to shop and miss the game completely, according to a survey conducted by Discover Financial.

And what if the Discover NHL Thanksgiving Showdown would be moved to Thanksgiving Day? Some 48% of hockey fans said they would be willing to hold off on the turkey, gravy and sides if they had a chance to see their favorite NHL team play live.

The NHL and NBC have been supporting the New York-Boston game with a multi-media campaign. The effort is being anchored by TV spots in which former Rangers star Mike Richter and ex-Bruins standout Cam Neely compete with each other while intensifying the emotions of family members and others who loyalties but them on opposite sides of the ice, including one that turns a Thanksgiving dinner into a melee. (See full spot here.)

"Getting into debates with extended family members during the holidays - especially among passionate sports fans – is an insight about Thanksgiving that everyone can relate to," Brian Jennings, CMO for the NHL, said in a statement. "Inserting the intensity of the Bruins-Rangers rivalry into the spirit of a family Thanksgiving was irresistible. It reinforces the game's positioning as a holiday and family event."

The Discover NHL Thanksgiving Showdown, which launched in 2011 but was a victim of last year's lockout, will feature ads from numerous NHL marketing partners, including Geico, McDonald's, Bridgestone, Gatorade, Verizon and Honda. The NHL and NBC will also tout upcoming events such as the Bridgestone Winter Classic, the Coors Light Stadium Series and the Winter Olympics in Sochi.

The fact that the Discover NHL Thanksgiving Showdown features long-time league rivals is helping to drive interest.

According to the Discover survey, 75% of hockey fans are either somewhat or much more likely to watch or attend a rivalry game versus a non-rivalry game. Only 25% said they would watch a game regardless of the matchup.

In addition, 37% of hockey fans think the historical significance between teams is the most important factor in determining an NHL rivalry, 25% said geographic proximity while 13% cited the number of times a pair of teams met in the Stanley Cup playoffs.

Good news for the NHL: 73% of hockey fans said they plan to watch the Boston Bruins host the New York Rangers, and another 9% will record the game.

When it comes to specific confrontations, 31% of those surveyed said the Chicago Blackhawks versus the Detroit Red Wings is the NHL’s best rivalry. Coming in second place was the Pittsburgh Penguins and Philadelphia Flyers with 17%. The Rangers-Bruins finished third with 16%.

Discover said that the survey was conducted among 800 people who said their were fans of the NHL from Nov. 12-14, 2013 by Rasmussen Reports. Interviews were conducted both over the phone and with an online panel.

NHL NBC Ad Campaign Gets Bobby Farrelly For Discover Thanksgiving Showdown

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