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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

NHL Discover Extend, Enhance Strategic, Marketing, Macy's Parade Alliance

Special to NYSportsJournalism.com

May 11, 2015: As NHL fans prepare for a dramatic climax in the 2014-15 Stanley Cup playoffs, the league and marketing partner Discover Financial Services are looking to 2015-16 and beyond.

The league has signed a deal with Discover that extends and enhances their alliance through 2019, keeping the firm as the NHL's official credit card and official payment service partner. title for the NHL on NBC’s broadcast of the NHL Thanksgiving Showdown Game and co-branded float in the Macy’s Thanksgiving Day Parade and participant in jewel events including the All-Star Game and outdoor games.

Financial terms of the deal were not shared. Discover has been an official partner of the NHL since 2010.

Among the new aspects of the alliance, Discover said it would launch of each of the league's 30 teams the NHL Discover card, offering such amenities as ten percent off purchases at Shop.NHL.com and exclusive discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York. (Details here.)

Discover will continue to support with multi-platform activation including TV, Internet, social media and in-arena marketing.

“The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want."

“Over the course of this sponsorship, Discover has demonstrated a deep commitment to hockey through a series of innovative marketing programs for our fans,” Brian Cull, NHL group vp-integrated marketing, said in a statement. “The NHL Discover it Card is the most recent example of the type of fan-first initiatives that sets Discover apart. We look forward to many more years as partners."

According to Jennifer Murillo, vp-brand communications for Discover, “The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team’s logo as part of their card design.”

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