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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

NHL Discover Extend, Enhance Strategic, Marketing, Macy's Parade Alliance

Special to NYSportsJournalism.com

May 11, 2015: As NHL fans prepare for a dramatic climax in the 2014-15 Stanley Cup playoffs, the league and marketing partner Discover Financial Services are looking to 2015-16 and beyond.

The league has signed a deal with Discover that extends and enhances their alliance through 2019, keeping the firm as the NHL's official credit card and official payment service partner. title for the NHL on NBC’s broadcast of the NHL Thanksgiving Showdown Game and co-branded float in the Macy’s Thanksgiving Day Parade and participant in jewel events including the All-Star Game and outdoor games.

Financial terms of the deal were not shared. Discover has been an official partner of the NHL since 2010.

Among the new aspects of the alliance, Discover said it would launch of each of the league's 30 teams the NHL Discover card, offering such amenities as ten percent off purchases at Shop.NHL.com and exclusive discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York. (Details here.)

Discover will continue to support with multi-platform activation including TV, Internet, social media and in-arena marketing.

“The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want."

“Over the course of this sponsorship, Discover has demonstrated a deep commitment to hockey through a series of innovative marketing programs for our fans,” Brian Cull, NHL group vp-integrated marketing, said in a statement. “The NHL Discover it Card is the most recent example of the type of fan-first initiatives that sets Discover apart. We look forward to many more years as partners."

According to Jennifer Murillo, vp-brand communications for Discover, “The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team’s logo as part of their card design.”

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