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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar232012

NHL, Discover Playoff Marketing Wants Fans To Spend A 'Day With The Stanley Cup'

By Barry Janoff

March 23, 2012: As part of its activation as an official partner of the NHL, Discover Financial Services is taking the most symbolic part of the playoffs and offering it to fans and consumers.

Beginning today, people can tell the NHL and Discover why they deserve a day with the Stanley Cup by entering a "Day With The Cup" contest. The promotion will be supported by multi-media marketing, including TV, print and Internet.

TV ads scheduled to break during hockey broadcasts on March 25 will feature Phil Pritchard, one of the men charged with the handling and care of the Stanley Cup. Discover and the NHL also will unveil videos of Pritchard and the Stanley Cup offering "unique insight on the Stanley Cup’s history and travels throughout hockey-centric towns in the U.S."

Now through April 12, marketing will direct people to a dedicated Web site, where they can submit an original photo "that best demonstrates their passion for hockey, along with a 1,000-character or less description that answers the question, 'I deserve a day with the Stanley Cup because . . . '” (Full details here.)

Visitors will also be able to vote for their favorite submission, with the top three moving on to the final competition.

From April 17-21, visitors to the Day With The Cup Web site will be able to vote on the three submissions that have received the most votes, with the winner to be unveiled on May 6.

A two-minute documentary showcasing the winner of the "Day With The Cup" will be revealed in June during Game One of the Stanley Cup finals.

Discover has been the official card of the NHL since 2010. This past season, the deal was extend for five years. The alliance has been featured in TV ads in which Peggy, an inept customer service rep from a  fictitious rival company, is unable to help such NHL players as Tim Thomas (pictured) and Patrick Kane.

"Our alliance with the NHL has been terrific," said Jennifer Murillo, vp-brand communications for Discover. "There is a lot that we have in common, starting with the loyalty that fans have for the NHL and that cardholders have for DIscover."

This year's activation is a follow-up to the 2011 Discover "Your Kid Could Win a Day with the Cup” social media video contest.

“We wanted to expand upon last year’s contest and to leverage our relationship with the NHL to make this 'Day With The Cup' even bigger and better," said Murillo. "We expect the involvement of fans over the next two months to be pretty amazing. And that is exactly what the NHL and Discover are looking for."

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