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What Are You Watching In June 2018?
 
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• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan202011

They're Lovin' It: NHL, McDonald's Extend, Enhance Marketing Partnership

January 19, 2011: The National Hockey League has renewed and extended its alliance with McDonald’s, which has been a league partner in Canada since 1993 and a U.S. partner since 2008. Anchoring the new deal, which will run through the end of the 2010-11 season, is enhanced sponsor activation at the 2011 NHL All-Star Game on Jan. 30 and title sponsorship for the inaugural "Hockey Day in America presented by McDonald’s" on Feb. 20.

Financial terms of the deal were not revealed.

McDonald’s this season has already activated around the 2010 NHL Compuware Premiere games in Helsinki, Prague and Stockholm; and the 2011 Bridgestone NHL Winter Classic on Jan. 1 played at Heinz Field in Pittsburgh.

Hockey Day in America presented by McDonald’s will be a six-hour "celebration of the sport of hockey" on NBC. Programming will include four NHL games, the first three of which will air regionally with staggered starts to allow for live look-ins of the other games during intermissions. The fourth game, Pittsburgh Penguins at Chicago Blackhawks, will be broadcast nationally. All games will be streamed live on NBCSports.com. The telecast will also feature "stories that demonstrate this country’s affinity for hockey," according to NBC Sports.

As part of its activation at the 2011 NHL All-Star Game in Raleigh, NC, McDonald’s will sponsor the “Kid Zone” at NHL Fan Fair, will be the presenting sponsor of the accuracy shooting contest during the Honda NHL SuperSkills Competition and will bring back the  “In the Lineup” program, where 12 youth hockey players will be able to meet and stand alongside NHL players on the ice before the All-Star Game at RBC Center.

Under the new agreement, McDonald’s USA will continue to support NHL media, including NHL Network, NHL.com, NBC and Versus.  A charitable component from the NHL includes "monetary and in-kind contributions" in support of Ronald McDonald House Charities.

“The quick service restaurant category is an important one to reach a broad audience, and as McDonald’s major sports League partner, the possibilities of what we are able to achieve together are limitless,” Keith Wachtel, svp-integrated sales for the NHL, said in a statement. “It’s a marriage between two great brands that will provide unique activations as well as community support.”

“It’s a marriage between two great brands that will provide unique activations as well as community support.”

According to John Lewicki, director of sports marketing for McDonald’s, “The National Hockey League is a strong and relevant partner and offers our brand unique ways to connect with our customers. At McDonald’s, we strive to bring our customers some of the best sports properties around, and through this continued relationship, we’re excited to bring fun, new extensions to hockey fans.” 

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