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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan202011

They're Lovin' It: NHL, McDonald's Extend, Enhance Marketing Partnership

January 19, 2011: The National Hockey League has renewed and extended its alliance with McDonald’s, which has been a league partner in Canada since 1993 and a U.S. partner since 2008. Anchoring the new deal, which will run through the end of the 2010-11 season, is enhanced sponsor activation at the 2011 NHL All-Star Game on Jan. 30 and title sponsorship for the inaugural "Hockey Day in America presented by McDonald’s" on Feb. 20.

Financial terms of the deal were not revealed.

McDonald’s this season has already activated around the 2010 NHL Compuware Premiere games in Helsinki, Prague and Stockholm; and the 2011 Bridgestone NHL Winter Classic on Jan. 1 played at Heinz Field in Pittsburgh.

Hockey Day in America presented by McDonald’s will be a six-hour "celebration of the sport of hockey" on NBC. Programming will include four NHL games, the first three of which will air regionally with staggered starts to allow for live look-ins of the other games during intermissions. The fourth game, Pittsburgh Penguins at Chicago Blackhawks, will be broadcast nationally. All games will be streamed live on NBCSports.com. The telecast will also feature "stories that demonstrate this country’s affinity for hockey," according to NBC Sports.

As part of its activation at the 2011 NHL All-Star Game in Raleigh, NC, McDonald’s will sponsor the “Kid Zone” at NHL Fan Fair, will be the presenting sponsor of the accuracy shooting contest during the Honda NHL SuperSkills Competition and will bring back the  “In the Lineup” program, where 12 youth hockey players will be able to meet and stand alongside NHL players on the ice before the All-Star Game at RBC Center.

Under the new agreement, McDonald’s USA will continue to support NHL media, including NHL Network, NHL.com, NBC and Versus.  A charitable component from the NHL includes "monetary and in-kind contributions" in support of Ronald McDonald House Charities.

“The quick service restaurant category is an important one to reach a broad audience, and as McDonald’s major sports League partner, the possibilities of what we are able to achieve together are limitless,” Keith Wachtel, svp-integrated sales for the NHL, said in a statement. “It’s a marriage between two great brands that will provide unique activations as well as community support.”

“It’s a marriage between two great brands that will provide unique activations as well as community support.”

According to John Lewicki, director of sports marketing for McDonald’s, “The National Hockey League is a strong and relevant partner and offers our brand unique ways to connect with our customers. At McDonald’s, we strive to bring our customers some of the best sports properties around, and through this continued relationship, we’re excited to bring fun, new extensions to hockey fans.” 

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