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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov262010

NHL, Marketing Partners Heating Up Activation For 2011 Outdoor Winter Classic

By Barry Janoff, Executive Editor

November 25, 2010: The NHL is planning on smooth skating as its three in-season jewel events approach, beginning with the 2011 Bridgestone Winter Classic on Jan. 1, followed by the All-Star Game Presented by Discover on  Jan. 31 and the Heritage Classic on Feb. 20.

The league has started to activate in earnest behind the Winter Classic, which will feature the Washington Capitals visiting the Pittsburgh Penguins at Heinz Field, home of the NFL's Pittsburgh Steelers.

Activation among the NHL's outdoor game partners includes:

• Pittsburgh-based Dick's Sporting Goods has opened a pop-up 5,000 square foot store located in the city's historic Strip District,  dedicated exclusively dedicated to selling official 2011 Bridgestone NHL Winter Classic merchandise.

Verizon is running a Rule the Ice VIP Sweepstakes offering a pair of tickets to the game. (Full details here.)

• Recently signed NHL partner Discover is activating as the official card of the Winter Classic with multi-media marketing and special offers for Discover Card members.

Gear exclusive to the 2011 NHL Winter Classic includes this high-end Penguins jersey.Reebok, the official outfitter of the NHL and the Winter Classic, has unveiled special jerseys for the Capitals and Penguins. In addition to being available at the Dick's Sporting Goods pop-up store, the NHL Store Powered by Reebok in New York and other NHL-related outlets, the Capitals’ team store at Kettler Capitals Iceplex is offering NHL Winter Classic apparel as well as savings on customized jerseys.

Bridgestone, now in its third season as the title sponsor of the outdoor Winter Classic, will activate with multi-media marketing to include signage in Pittsburgh and Heinz Field.

• As with past NHL Winter Classics, other marketing partners will have a presence at NHL Spectator Plaza, which will be located next to Heinz Field.

In addition, HBO is putting the finishing touches on its 24/7 series focusing on the game and star players Sidney Crosby and and Alex Ovechkin, Road to the Winter Classic. A 12-minute mini-preview aired on Nov. 20, and teaser spots also are running, including one with Crosby and Ovechkin coming out of the Elf Club and dancing with their heads superimposed on elf bodies.

The HBO series will debut Dec. 15, with ensuing episodes scheduled to debut on the three subsequent Wednesdays: Dec. 22, 29 and Jan. 5. All four episodes will have multiple replay dates on HBO, and the series also will be available on HBO On Demand. (Full details here.)

Sidney Crosby (L) and Alex Ovechkin are top-shelf elves in a promo for HBO's 24/7.“The Winter Classic has become an iconic event in its four years of existence, and the opportunity to host the game here in Pittsburgh, before a packed stadium of 65,000, is a tremendous honor for our organization,” Penguins president David Morehouse said during the Winter Classic press conference. “With the cooperation of our friends at the Pittsburgh Steelers and Heinz Field, it will give us an opportunity to showcase the city to an international audience while celebrating Pittsburgh’s reputation as one of the premier sports towns in the United States.”

Morehouse said the Penguins are planning activities surrounding the 2011 Bridgestone NHL Winter Classic to include support from the mayor, county executive, VisitPittsburgh tourist bureau, the Steelers and officials at Heinz Field "to make the [event] a truly memorable event with a Pittsburgh touch.”

As the official retailer of the 2011 Bridgestone NHL Winter Classic, Dick's Sporting Goods said its pop-up store "[would] boast the largest assortment of official 2011 Bridgestone NHL Winter Classic merchandise in the Pittsburgh area," including replica jerseys, tees, fleece, hats, gift items as well as NHL Winter Classic-branded Reebok footwear for both the Penguins and Capitals.

"[This is] a truly great event that happens to be taking place in our hometown," William Colombo, vice-chairman for Dick's Sporting Goods, said in a statement. "We simply couldn't pass up the opportunity to partner with the NHL and Reebok on establishing a true retail destination within the city that provides fans of both the Penguins and Capitals the best selection of officially licensed NHL merchandise anywhere in town. We think the store will be a great addition and only add to the fans' anticipation of what will surely be another great event in the city of Pittsburgh."

The temporary location will be open now through Dec. 31, at which point Dick's said it would relocate the retail operations to an 800-square foot mobile store location at the NHL Spectator Plaza.

"We simply couldn't pass up the opportunity to partner with the NHL and Reebok on establishing a true retail destination within the city for the Winter Classic."

The first NHL Winter Classic, which was presented by Pepsi division Amp energy drink, featured the Penguins against the host Buffalo Sabres on Jan. 1, 2008, at Ralph Wilson Stadium. The second, Jan. 1, 2009, was played at Wrigley Field between the Detroit Red Wings and host Chicago Blackhawks. The third was on Jan. 1, 2010, at Fenway Park between the Philadelphia Flyers and host Boston Bruins. The 2011 again will be shown on NBC, which has posted some of the highest-rated NHL games on the network in the past 30 years.

All-Star Game weekend will be Jan. 30-31 at RBC Center, home venue for the Carolina Hurricanes. The Heritage Classic will feature the Montreal Canadiens and host Calgary Flames and will be played outdoors at McMahon Stadium.

Q&A: Why The NHL And Discover Found It Pays To Discover

For 2011 Outdoor Events, The NHL Goes Fourth And Multiplies

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