Special to NYSportsJournalism.com
August 15, 2013: The most talked about NFL injury, surgery and related rehabilitation during the recent off-season arguably focused on the torn ACL and LCL ligaments suffered by Robert Griffin III, quarterback of the Washington Redskins, during the team's playoff loss in January to the Seattle Seahawks.
Segue to August and the 2013 NFL preseason.
The Redskins have signed a deal Health Diagnostic Laboratory naming the disease management firm as the official health & wellness partner of the team. The alliance is for one year with the option of two additional years. Financial terms were not disclosed.
The multi-layer partnership focuses on health and wellness, and includes the opportunity for the team’s players, coaches and staff to take advantage of HDL’s advanced cardiometabolic testing and clinical health consulting.
The Redskins said they are the first NFL team to make available to its players "advanced testing that includes a comprehensive panel of biomarkers for cardiovascular disease, diabetes, and related diseases."
“The health and wellness of our players, coaches, and staff is a top priority for the Redskins organization and our partnership with Health Diagnostic Laboratory has given members of our organization greater insight into their health and put those individuals who may have early risk indicators for heart disease or diabetes on a path to prevent potential future disease,” Bruce Allen, GM for the Redskins, said in a statement. “HDL brings a tremendous value to the overall well-being of our organization, and we are thrilled to have this great company as a Washington Redskins partner moving forward.”
“The health and wellness of our players, coaches, and staff is a top priority for the Redskins and our partnership with HDL has given members of our organization greater insight into their health." — Bruce Allen, GM
Under terms of the alliance, HDL becomes the presenting sponsor of the Redskins’ health and wellness Web site. Redskins' quarterback Kirk Cousins and wide receiver Pierre Garcon (pictured aboce) have been named the team’s HDL, Inc. Health Ambassadors. The players’ roles will be to "champion the importance of proper exercise, nutrition, and the simple steps that all fans can take to lead – or begin to lead – a healthy lifestyle."
HDL also gets branding elements in FedExField, the Redskins home stadium, and in the Bon Secours Washington Redskins Training Center.
HDL said it would have a presence throughout the season via its “Hail To Your Health” marketing campaign, such as TV, print and Internet ads. In addition, the team and HDL will join for fan fitness challenges, military veteran screenings and a fitness expo. In November during Tackle Diabetes Month, for example, the company will be a presenting sponsor of Diabetes Awareness Day Nov. 3 at FedExField when Washington hosts the San Diego Chargers.
According to Tonya Mallory, HDL, Inc.’s president and CEO, “The Washington Redskins understand the importance of exercise and proper nutrition and the need for a disease risk screening that looks beyond a traditional lipid panel, so they made the right choice when they turned to us this year at Health Diagnostic Laboratory. It is our hope that this partnership will bring more attention to the need for healthy habits and lifestyles in the community with the support of the Washington Redskins.”