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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug122013

Wheaties Runs Interactive Campaign With NFL Running Back Adrian Peterson

By Barry Janoff

August 12, 2013: In 1934, Lou Gehrig of the New York Yankees became the first athlete to have his image placed on a box of Wheaties.

This week, Wheaties will unveil the first of three limited-edition boxes featuring Adrian Peterson, running back for the Minnesota Vikings, who last season rushed for 2,097 yards and 12 TDs and was named the NFL's offensive MVP.

But the deal is more than a product endorsement. Wheaties, a division of General Mills, said it would enhance the cereal box with the brand's first interactive athlete-specific cover.

Via an alliance with Blippar, an augmented reality platform, Wheaties said it would enable consumers to access exclusive content and photos. Wheaties unveiled its first Blippar cover earlier this month with a box featuring participants from extreme competition Tough Mudder.

Wheaties said it would support the Peterson boxes with marketing including Internet, a "celebratory event later this month" and social media destinations such as Twitter, Facebook and YouTube.

"It's an honor to add Adrian Peterson to our growing Team Wheaties family," Jim Wilson, Wheaties marketing manager, said in a statement. "Adrian embodies the heart of a champion whether he's scoring touchdowns or giving back to his community. Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years and we are proud to continue that tradition with Adrian Peterson."

According to Peterson, "I remember as a kid growing up and hearing my parents tell me that I'd better eat my Wheaties. I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties."

"I remember as a kid hearing my parents tell me that I'd better eat my Wheaties. I never thought I'd be on the same box that once had my childhood heroes."

Wheaties said that customers who download the Blippar app can "blipp" or scan the box with their iOS, Android or Blackberry 10 device to "unlock exclusive content including an AP video game and sharable photo opportunities."

Peterson joins a list of NFL players who have been on a Wheaties box including Walter Payton, Franco Harris, Tony Dorsett, Doug Flutie, Michael Vick and Peyton Manning.

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