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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep302010

Why Marketers Have 23 Million Reasons (And Counting) To Love Their NFL Alliance

September 29, 2010: There is a reason — or, in this case, more than 23 million reasons — why such companies as Bridgestone, Procter & Gamble, Visa, Campbell and Pepsi pay to have their brands aligned with the National Football League.

Even while CBS, NBC, Fox, ABC and others were unveiling their best of the best new shows of the 2010 Fall Season, a tried-and-true show that hit TV in 1939 dominated the ratings. The NFL had the most-watched national program on TV the week of Sept. 20-26 and NFL games topped the ratings in 27 local markets last week — up from 26 top-ranked NFL markets in “premiere week” last year and 19 in 2008, according to figures released by the NFL.

In addition, ESPN’s Monday Night Football game on Sept. 27 between the Chicago Bears and the Green Bay Packers earned a 12.5 household coverage rating, representing an average of 12,482,000 households,  the biggest cable television audience of the year and the fifth most-watched cable program in history among both households and viewers (excluding breaking news).

According to the NFL, the CBS national game on Sept. 26 (a majority of the time airing the Indianapolis Colts at the Denver Broncos) was the most-watched program on TV for the week of Sept. 20-26 with 23.1 million viewers. The NBC Sunday Night Football national game on Sept. 26 in which the New York Jets visited the Miami Dolphins attracted 18.1 million viewers, the fourth most-watch show of the week.

The Top Five also included Dancing with the Stars (ABC/21.1 million), NCIS (CBS/19.4 million) and Dancing with the Stars Results (ABC/18.5 million).

Through the first three weeks of the NFL 2010 season ESPN’s Monday Night Football (four games) is averaging a 10.9 household rating, 10,839,000 households (14,979,000 viewers), increases of 5%. 6% and 7%, respectively, according to ESPN. ESPN’s Monday Night Football games currently rank as the five biggest audiences among households and the four biggest among total viewers for cable television in 2010. The 2009 Monday Night Football season finale (Minnesota Vikings-Chicago Bears on Dec. 28) previously topped the list for the 2010 calendar with a 12.0 rating, 11,899,000 households and 17,006,000 viewers.

Among the markets where NFL games were No. 1 in the TV ratings for the week of Sept. 20-26 were Houston, Phoenix, Philadelphia, San Diego, Dallas, San Francisco and Indianapolis, all of which are among the Top 15 largest markets in the U.S.

Following is the list of 27 NFL markets where football was the top-rated program for the week of Sept. 20-26:

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