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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

Ticket To Ride: Super Bowl, Taylor Swift, U2, Duke Top Drivers On StubHub In 2015

By Barry Janoff

December 18, 2015: The past year had its share of big sports events, big concerts and big entertainment.

Online ticket destination StubHub was in the midst of the onslaught to get into such concerts as U2, Taylor Swift, The Rolling Stones, One Direction; and sports events including the Super Bowl, Mayweather-Pacquiao and the World Series,.

They not only came unscathed but with a ledger full of numbers and marketing statistics.

Super Bowl XLIX, played on Feb. 1 in the University of Phoenix Stadium between the New England Patriots and Seattle Seahawks was the top-selling sports event on StubHub in 2015, according to 2015: A Look Back, The Year in Live Experiences, the just-released inaugural state of ticketing and live events survey from StubHub.

MLB took the next three spots, with Games 3, 4 and 5, respectively, of the World Series between the Kansas City Royals and New York Mets. 

No. 5 on the sports list was the Floyd Mayweather Jr.-Manny Pacquiao fight in Las Vegas this past May.

The most popular concert tours of 2015 among people who purchased tickets via StubHub were Taylor Swift (1989), Garth Brooks, Billy Joel, U2 and Ed Sheeran, according to StubHub.

The top-selling teams over the course of their respective season, according to StubHub, were the defending World Series champion San Francisco Giants, New York Yankees, Boston Red Sox, Los Angeles Dodgers, Dallas Cowboys, St. Louis Cardinals, Chicago Cubs, New York Knicks, San Francisco 49ers and Detroit Tigers.

The top-selling teams by event were the NCAA men's basketball champion Duke Blue Devils, Seattle Seahawks, New England Patriots, Chicago Bears, Denver Broncos, Notre Dame (football), Texas A&M (football), Dallas Cowboys and the New York Giants.

According to StubHub, 32% of people purchased tickets within three days of an event, while 2% got their tickets more than 180 days in advance.

Regarding social media habits of ticket purchasers, StubHub found that consumers strongly favored Facebook (78%), but that several other channels fell into close proximity: Twitter (42%), Linkedin (36%), Pintrest (35%), Google+ (34%) and Instagram (30%).

Mobile tickets will account for more than 50% of ticket transactions by 2019, and more than 52% of concert-goers used mobile to look up details about an event, according to 2015: A Look Back, The Year in Live Experiences.

“One of the biggest themes we see at the end of 2015 is that technology is changing the way fans consume live events,”Kate McGunigal, head of consumer insights for StubHub, said in a statement. “Some of our strongest findings are around mobile, social and millennials."

In researching cross-marketing ticket buying, StubHub asked the question: if you bought a specific NFL team’s ticket at Stubhub in the past 5 years, what other concert purchase have you made this year?

Among the performers who were on StubHub's Top Ten Concert Tours for 2015, Taylor Swift was favored by people who also bought tickets for the Carolina Panthers and Dallas Cowboys; and Garth Brooks also attracted fans for the Buffalo Bills, Cleveland Browns and New Orleans Saints.

On-field rivals New England Patriots and New York Jets came together as fans of Billy Joel; U2 was preferred by people who also bought tickets for the Arizona Cardinals, Pittsburgh Steelers and San Diego Chargers; and Ed Sheeran was a favorite among the Indianapolis Colts, Minnesota Vikings and St. Louis Rams ticket-buyers.

Regarding MLB fans, Taylor Swift was favored by ticket-buyers for the Atlanta Braves, Baltimore Orioles, Houston Astros, Pittsburgh Pirates and Tampa Bay Rays; Foo Fighters were favored among the Boston Red Sox, San Diego Padres and Seattle Mariners; Eric Church by ticket-buyers for the Los Angeles Angles, Los Angeles Dodgers and Philadelphia Phillies; and Fleetwood Mac by the Cleveland Indians, Toronto Blue Jays and Washington Nationals.

Fans of the NBA champion Golden State Warriors also were fans of AC/DC. Fans of the NHL Stanley Cup champion Chicago Blackhawks went most for U2.

On average, people who purchase tickets for sports events are 40, concert ticket purchasers are 42 and theater ticket buyers are 44; with the overall base of consumers purchasing tickets to an average of four events during the year, people in the 18-24 age demographic purchasing tickets to an average of six events and  those 55+ purchasing tickets to an average of five events, according to 2015: A Look Back, The Year in Live Experiences.

According to StubHub's stats, concert-goers and theater attendees purchased tickets for an average of four events, respectively, but were outdone by sports fans, who on average purchased tickets to five events in the past year.

Regarding the gender of ticket buyers, purchasers of concert tickets skewed 51%-49% female to male, buyers of theater tickets skewed 47%-53% female to male and sports ticket buyers split %439%-61% female to male.

The most popular day of the week to buy tickets was Friday, the most popular month October and the most popular week was Christmas Week, according to StubHub.

Among other bits of information from 2015: A Look Back, The Year in Live Experiences:

• 47% of audience members text during shows

• 47% of millennials have filmed part of a concert on their smartphone

• 67% of millennial concert-goers have taken a photo of a performer with their smartphone

• 71% of millennials said that tweeting during an event "makes it more fun."

According to StubHub's McGunigal, "Our Year in Live Experiences report demonstrates meaningful changes underway in the ticketing industry, highlighting the impactful role digital devices and real-time engagement are playing and how this affects venues, advertisers, sponsors and fans alike.”

The Year in Live Experiences was compiled by StubHub’s Consumer Insights and Analytics team between Spring 2014 -Fall 2015. Survey respondents were individuals who purchased live events tickets in the last 12 months, including tickets purchased outside of StubHub’s platform.

StubHub said it also compiled data related to buyers and sellers across StubHub’s desktop, mobile web and mobile app, and cited third party data when applicable.

StubHub'sTop Ten Selling Sports Events 2015
1. Super Bowl XLIX
2. World Series Game 3
3. World Series Game 4
4. World Series Game 5
5. Floyd Mayweather-Manny Pacquiao
6. College Football National Championship
7. World Series Game 2
8. Stanley Cup Finals Game 6
9. New England Patriots at Dallas Cowboys (Oct. 11)
10. World Series Game 1

StubHub's Top Ten Selling Concert Tours 2015
1, Taylor Swift
2. Garth Brooks
3. Billy Joel
4. U2
5. Ed Sheeran
6. Luke Bryan
7. The Grateful Dead
8. Kenny Chesney
9. One Direction
10. The Rolling Stones

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